The Product Coalition

NOVEMBER 30, 2022

After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. Most of the recommendations were sort of obvious. You will send crap I didn’t want to read, some of it I literally chose not to read intentionally. I guess we’re even.

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Product Talk

JUNE 16, 2021

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio? Product marketing managers?

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

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The Product Coalition

JANUARY 3, 2020

You have no idea about product management? to achieve your goals when it comes to building your first prototype with the ultimate goal to find product-market fit. There is no educational starting place for people who want to understand the basic concepts of product management. as an entrepreneur?—?to

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Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users?

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The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

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Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Sound like it’s worth a read? TL;DR Evaluative research gauges how well the product meets its goals at all stages of the product development process.

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Roman Pichler

JULY 6, 2021

Ensure that Your Core Product Management Skills are Strong. To be able to guide, mentor, and coach other product people, you should ensure that your own product management “hard” skills are strong and that you don’t have any major gaps in your product management knowledge.

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PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In this article, I’ll delve deeper into demystifying the cover letter specifically when applying for PMM roles. Let’s dive in!

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Product Innovation Educators

SEPTEMBER 29, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How to break into product management – be curious. Product managers are often hired for their domain expertise and their application of product management practices.

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The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

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PMLesson's Ace the PM Interview

DECEMBER 27, 2021

In this article, we'll talk about why resumes matter, what Google looks for in your resume, some concrete tips to improve your resume, and several example resumes of candidates who have gotten the job at Google. Crafting your Resume There are plenty of great articles out there on writing an effective resume. Reasonable font size.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. 15 best SaaS blogs you need to read in 2022.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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Bain Public

MARCH 14, 2020

Is something broken in your team’s product management? At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions.

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Roman Pichler

JULY 6, 2021

Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

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People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

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The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market Writing this article, for example ??

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The Product Coalition

DECEMBER 6, 2023

When product strategy is done right it becomes one of the most important tools a company has — both for getting to the results you want and for the company’s everyday conduct. In this series of articles, I’m explaining how it helps companies at various stages since its role changes along the way even if the practice doesn’t.

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The Product Coalition

DECEMBER 29, 2020

We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. It’s also very common when you’re in the job-hunting phase of your product career. Check out our guide on why they’re so great for Product Managers.

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UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. At some point we realized that none of them show how to pick techniques based on the current stage of your product. How can one decide which feature prioritization method to use depending on the current stage of a product life cycle? Business value.

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Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. This lets product managers and marketers track how users progress through each stage.

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PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

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Userpilot

JANUARY 12, 2023

First, the use cases we’ve put together for this article present different angles of how to act on behavioral data at different stages of the customer journey. So let’s jump straight to the article to uncover product growth insights with the help of behavioral analytics. Create custom events with Userpilot.

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ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Userpilot

JUNE 14, 2023

A product feedback survey template can help you here by streamlining the feedback collection process with the most relevant questions. In this article, we will delve into the potential of product feedback survey templates and a comprehensive collection of them. Bug report survey template in Userpilot.

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Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. In other words, the product-market fit becomes weaker for some of the target audience.

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Bain Public

MAY 21, 2018

Tomorrow’s Product Managers Will Need Solid Data, Model, and Problem Understanding. When people talk about Product Management of the future, the first theme that comes to mind is artificial intelligence (AI). Product Managers can start implementing AI by adopting a bottom-up approach. Like an assembly line.

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Userpilot

MARCH 22, 2022

That’s why we spoke with Alex Levich, Product Management Lead at Google, to find out her unique method to running product experiments to grow products. You can watch the full interview here , or read this article for a summary of the key points. Why are you doing product experiments?

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The Product Coalition

OCTOBER 2, 2022

As product managers, we can’t succeed without others agreeing with our direction and doing their part. Photo by Ray Bilcliff from Pexels In my last article I wrote about how to prepare for your meetings so that you make the most out of them. Meetings are an important tool in that mission. And second, how urgent is it for them?

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Bain Public

FEBRUARY 4, 2021

Product managers play an important role in steering leadership to evolve the product strategy and corresponding tactics. Companies that are neglecting to take large roadmap bets to competitively capture markets, industries, and geographies will find that this recession will make gaps insurmountable.

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The Product Coalition

OCTOBER 7, 2019

The Service Blueprint is a key component of Bain Public’s product management process. We use it to help understand the context products operate within. The best way to create a great overarching product strategy is to grow and evolve this document. you can always improve your map as your product evolves.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. I will use the word ‘customer’ throughout this article for simplicity. You got me there. to direct the conversation.

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The Product Coalition

OCTOBER 7, 2020

Luckily, as a Product Manager, no one expects you to be a full-blown data scientist. But the best Product Managers are data-driven, and there’s no doubt that the more you understand data, the easier your job in PM will be. There are many reasons, and many ways in which data helps Product Managers on a daily basis.

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