Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b. To do so, the activities of the PM include: a.

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Data Visualization Analytic Tools Startups User Testing 78

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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Naming User Testing Feedback Software Weak Development Team 131

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. And these are reserved for products that look “special.”. Startup founders need to come to the table looking more polished than ever.

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Startups Product Research User Testing Research Software 52

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

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User Testing Product Marketing Marketing Research Software 85

Bain Public

JANUARY 21, 2020

In collaboration with Notman House and chosen from a list of 13 startups, starting January 2020, we will be providing our Product Capability Building Program for Pre-Seed Founders, pro bono to LUCA Theory, a rising Montreal startup. We care about user problems and how products fit into their lives. Who is LUCA Theory?

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User Testing Feedback Software Startups Customer Experience 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Analytic Tools Research Software Enterprise Startups 60

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

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The Product Coalition

DECEMBER 11, 2023

Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. It always helps.

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Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin. Register for Audrey’s session.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Which roles exist in product management teams? But what’s the difference?

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Data Visualization Analytic Tools Feedback Software Research Software 103

Innovatemap

MARCH 17, 2021

According to Silicon Valley Bank’s 2020 Startup Outlook Report , only 41 percent of tech startups have at least one woman in an executive role and only 37 percent have at least one woman on the board of directors. We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap.

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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The Product Coalition

DECEMBER 11, 2023

Great marketing people can’t always market well either. They need your help in the form of a clear value proposition and product strategy. I mentioned here a sales deck that the company gives its salespeople, but in many startups, salespeople are expected to create their own decks, at least initially. Guess what?

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The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. It is much closer to the company strategy in how broad it is.

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User Testing Definition CTO Product Research 127

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here.

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Education Marketing Weak Development Team User Testing 113

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 168

Userpilot

JULY 13, 2022

The Product Collective blog offers lots of practical advice like early-career tips. Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round.

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Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

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The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Definition Product Marketing Marketing 118

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop.

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Technical Review Onboarding KPIs User Testing Feedback Software 166

Lenny Rachitsky

MARCH 10, 2024

Build empowered product teams by filling four key roles: a genuine product manager, a real product designer, a legitimate tech lead, and an authentic product leader. Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

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Sachin Rekhi

JUNE 25, 2017

Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. It’s no wonder there are many tools that try to resolve this. Here’s why.

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Data Visualization Customer Communications Feedback Software User Testing 136

Intercom, Inc.

JUNE 8, 2018

Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it. .

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User Testing Customer Feedback Customer Experience Messaging 223

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

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