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Using Generative AI to Drive Corporate Impact

TechEmpower - Product Management

Instead of just counting clicks, AI can analyze a range of factors like user engagement duration, the relevance of ad placement in relation to the content being viewed, and historical purchasing behavior of the viewers. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

However, creating effective ad creatives is not always an easy task. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in.

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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. Nor do they have a product.

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Designing and Testing an Ad Product: 5 Lessons Learned From imeem's Audio Ads

Sachin Rekhi

From the process of designing, testing, and iterating on imeem’s unique audio ad product, I wanted to highlight 5 key lessons learned that are applicable not only in developing imeem’s ad offering, but in general to designing any innovative ad product. Align the ad product with your site’s user experience.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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5 Types of Mobile Survey Questions to Better Understand Customer Sentiment

Alchemer Mobile

Ultimately, most brands are unable to answer their most important product question: what makes a customer a customer? Gather product feedback. If you haven’t considered some of these questions, you can use a survey to gather feedback from your customers on your product. Improve beta testing. Feedback on ads.

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13 Conversion Rate Optimization Trends for SaaS in 2024

Userpilot

CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. Interactive Guidance in Onboarding : Implementing interactive walkthroughs during onboarding to improve product adoption and conversions. Adding UGC to an upgrade prompt with Userpilot. #2

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction. As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam.