Product Talk

JANUARY 24, 2024

It sounds simple, but what happens if your product is so new that you don’t have any customers yet? Or what if you’re just getting started with an idea and your product doesn’t even exist yet? What do you do about discovery if your product is so new that you don’t have any customers yet?

Research Software 209

Research Software Feedback Software User Testing Customer Experience 209

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? A/B test your targeted email campaign : Continuously test different elements of your emails to optimize campaign performance.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. That said, we’ll review how to build a strong product strategy that delights users and unlocks product growth. What is a product experience strategy?

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Alchemer Mobile

NOVEMBER 14, 2023

brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! To view the list of available endpoints or to test an endpoint, visit the Alchemer Mobile API technical documentation.

Data Visualization 130

Data Visualization Reporting Tools Product Research Customer Experience 130

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers.

User Testing 94

User Testing Product Research Research Software Data Visualization 94

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. Look outside your product. This approach resonated with a number of customers.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Let’s dive right in!

Product Research 94

Product Research User Testing Feedback Software Analytic Tools 94

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated. Submit an email address.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Intercom, Inc.

AUGUST 31, 2021

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218

Messaging User Testing Reporting Tools Feedback Software 218

Userpilot

SEPTEMBER 11, 2023

It, along with product analytics , offers a comprehensive view of your customers and products and lets you make better data-driven decisions. Increased customer lifetime value by analyzing customer behavior and tailoring product offerings accordingly. Increase customer engagement through optimization with A/B tests.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Customer Feedback 102

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. So if 1,000 users view an app screen and 300 of them stop using the product there, the exit rate for this screen would be 30%.

Analytic Tools 101

Analytic Tools Data Visualization Onboarding KPIs User Testing 101

Userpilot

FEBRUARY 2, 2023

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Content testing is how you ensure that your content is relatable and well-perceived by your audience. What content should you test? From website copy to in-app messages. Everything.

User Testing 96

User Testing Research Software Feedback Software Product Research 96

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MAY 17, 2023

What’s product experience (PX)? And most importantly, how do you create product experiences that delight your users? We also look at a few examples of companies delivering outstanding product experiences. TL;DR Product experience (PX) is the overall response that the product evokes in users when they interact with it.

Customer Experience 94

Customer Experience User Testing Analytic Tools Feedback Software 94

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

Product launches 96

Product launches User Testing Product Research Analytic Tools 96

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 97

User Testing Product Research Messaging Data Visualization 97

Userpilot

NOVEMBER 30, 2023

TL;DR A conversion rate optimization (CRO) audit is a comprehensive analysis of a website or digital product aimed at identifying and optimizing elements that influence conversion rates. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 98

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly?

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

The Product Cafe

MARCH 24, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. ☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

DECEMBER 15, 2022

Do you need an in-app messaging strategy? This article aims to help product managers develop their strategies and explores some good practices. It also looks at different kinds of in-app messages and what they’re most suitable for. Product teams use in-app messages to drive feature adoption and onboard users.

Feedback Software 97

Feedback Software Analytic Tools Messaging User Testing 97

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? A message strategy guides your communications. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

SEPTEMBER 14, 2023

If there’s one underappreciated – yet vital – task that product managers must get right, it’s user segmentation. Behavioral segmentation is all about creating a target segment based on product usage. Basically, how does a customer interact with your product or service? size, industry).

Customer Experience 99

Customer Experience Analytic Tools User Testing Feedback Software 99

Userpilot

JANUARY 15, 2024

In this article, we’ve compiled 14 great examples of product copy and a few best practices UX writers should follow to achieve similar results. TL;DR User experience (UX) writing envelopes all the content designed to help users easily navigate through websites, apps, or digital products. Let’s dive right in!

UX 94

UX Customer Experience User Testing User Friction 94

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why.

User Testing 90

User Testing Product Research Data Visualization Feedback Software 90

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

APRIL 23, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Take a hard look at messaging, value props, and customer perceptions. ‘Consensus’ messaging created by committees is never any good. Subscribe now P.S. Check out my PM recruiting service (helping you hire Sr.

User Testing 89

User Testing Data Visualization Customer Feedback Customer Experience 89

Haines-Group

SEPTEMBER 19, 2023

Before the Product MVP (Minimally Viable Product) is specified, we need to establish another kind of “MVP”. Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. We don’t even have a product yet!”

User Testing 78

User Testing Product Research Differentiation Construction 78

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product. Userpilot can help.

Data Visualization 103

Data Visualization User Testing Analytic Tools Feedback Software 103

Userpilot

NOVEMBER 5, 2023

Why does it matter for product teams and what are its benefits? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value. This allows them to drive account expansion and product growth.

Research Software 100

Research Software Feedback Software Analytic Tools User Testing 100

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

Data Visualization 135

Data Visualization Advertising Artificial Inteligence User Testing 135

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 98

Feedback Software Messaging User Testing Customer Feedback 98

Userpilot

AUGUST 16, 2022

Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Product messaging experiments. However, imagine if you had tested your marketing campaign first. Marketing experiments vs. marketing tests. A challenger (the product, service, or campaign).

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98