Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Once they adopt the product, they champion it within the organization. Let’s dive right in!

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Analytic Tools Feedback Software Data Visualization Strategy 80

Userpilot

OCTOBER 26, 2023

What makes PLG for complex products challenging? We also look at examples of companies that have managed to ace product-led growth for complex software solutions. Let’s get right to it! TL;DR Product-led growth is a strategy that uses the product as the main source of growth.

Analytic Tools 88

Analytic Tools Feedback Software Product Research Data Visualization 88

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 101

Analytic Tools Feedback Software Customer Experience Data Visualization 101

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

Userpilot

OCTOBER 27, 2023

Let’s get right to it! TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium.

Feedback Software 99

Feedback Software Embedded Analytics Analytic Tools Enterprise 99

Lenny Rachitsky

APRIL 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

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Onboarding KPIs Customer Experience Analytic Tools Data Visualization 77

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Subscribe now Every business can be distilled into a simple equation.

User Testing 122

User Testing B2C Outbound Feedback Software 122

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Bookmark this list and get through it bit by bit. Want to get right to the good stuff? Books for Product Managers.

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Books Blog Feedback Software User Testing 80

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Marketing 95

Userpilot

OCTOBER 26, 2023

What are growth initiatives? What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. What are growth initiatives?

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. In contrast, a sales-led motion relies on sales teams to nurture leads and make deals. What is a product-led growth (PLG) motion?

Analytic Tools 96

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 96

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding KPIs 93

Onboarding KPIs Feedback Software Research Software Books 93

Userpilot

OCTOBER 6, 2023

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach. They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. What is a product demo?

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Userpilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. Get your free Userpilot demo today! What is usage-based pricing?

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Analytic Tools Data Visualization Reporting Tools User Testing 99

Userpilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Then let’s get started! What is product-led onboarding?

User Testing 96

User Testing Customer Feedback Customer Experience Feedback Software 96

Userpilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

Userpilot

JUNE 19, 2023

For user onboarding in digital products, product adoption platforms like UserGuiding , Chameleon , and Userpilot are more suitable. Mobile compatibility so that learners can access the resources on the go and from different kinds of devices. Let’s start with the Resource Center widget.

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Analytic Tools Feedback Software Reporting Tools Systems Review 92

The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! ✨ Even before this year started, our team was super busy.

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. They promote their products, right?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

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Feedback Software Onboarding KPIs User Testing Strategy 95

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be.

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Feedback Software User Testing Customer Feedback Customer Experience 100

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) is an approach toward organizational growth that focuses on using the product as the primary driver of growth. To achieve this, PLG companies usually have a free trial or a freemium pricing model to get potential customers through the door. Let me guess.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. Multiply the result by 100 to get a percentage.

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Feedback Software Research Software User Testing Onboarding KPIs 86

Userpilot

APRIL 24, 2024

So if you're looking for sustainable product-led growth , let's dive deeper and learn about the top SaaS demo best practices to help boost conversion rates. Always follow up via email and send a demo summary, along with other useful resources. First, you need to know the steps to run product demos successfully.

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Demo Research Software Feedback Software Product Research 72

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager?

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Product Marketing Onboarding KPIs User Testing Marketing 91

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Let’s get to it! From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Start creating conversion paths by defining their goals from the customer and business perspective.

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Research Software Feedback Software User Testing Reporting Tools 90

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. What is a product-led growth strategy? Product-led growth flywheel.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Product Research Customer Feedback 97

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. As someone who’s led multiple Customer Education teams, I’ve learned that this transition is never easy.

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Userpilot

AUGUST 10, 2023

Where does it start and where does it end? TL;DR User onboarding is the process of introducing users to a new product. Its goal is to show them how to use the product effectively to solve their problems. Onboarding starts before users sign up for the product. What are some user onboarding best practices?

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Onboarding KPIs Customer Experience User Testing User Friction 81

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. Userpilot can help you implement effective customer acquisition strategies to drive sustainable growth. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But being product-led goes beyond revenue; it’s about creating a product-led organisation.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product Mastery Now Community—that’s right, we have a community for listeners of this podcast.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 100

Analytic Tools Data Visualization User Testing Reporting Tools 100

Gainsight

AUGUST 4, 2022

For many organizations that started with a manual, high-touch approach to CS, it can be difficult to scale, adopt digital tactics, and define the right metrics to evaluate success. Drive adoption and expansion with product-led growth . In this way, we feel CS and Product teams are invaluable resources to one another.

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Reporting Tools Analytic Tools Research Software Data Visualization 105

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Mixpanel

MAY 12, 2023

Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth. At Mammoth Growth, we know the value of product analytics. At Mammoth Growth, we decided to change that.

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105