Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit
The Product Coalition
JUNE 4, 2020
The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. The NPS score is essentially an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others.
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