How JustGiving Crowdfunding Went From an Idea to £100m in Five Years
Mind the Product
MAY 25, 2018
And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”. 2015 – Launch as JustGiving Crowdfunding. The fundraising “interstitial”, where you could choose how to raise money, in 2015.
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