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The Evolution of WhatsApp

The Product Coalition

They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans. Its user base grew exponentially, reaching over 2 billion users worldwide by 2020. This feature catered to users who preferred spoken communication or found typing inconvenient.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

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Tap into this User Engagement Strategy to Experience Hyper-growth

Userpilot

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers.

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What We Learned About Building Products People Love in 2016

Mind the Product

2016 was a year when the product management community grew significantly and continued to mature. It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. Organise around customers. Scope of the job.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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10 Best SaaS Knowledge Base Tools To Educate Customers About Your Product Effortlessly

Userpilot

How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. There are numerous knowledge base tools in the market. Let’s dig in!

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. What is Marketing to Do When Product Management Goes Agile? Product Management is Not User Experience. The SiriusDecisions Summit 2016. What’s Hot on Twitter.