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Concept Testing Examples and Methods for SaaS

Userpilot

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

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Customer Experience Strategy for Small Business in 6 Steps

Usersnap

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. A CX strategy plays a critical role in ensuring the success of your business. Set SMART goals.

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The In-Depth Guide to SaaS Pricing Models and Strategies [Examples Included]

Userpilot

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Value disconnect.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. In 2016, it handled 17.6B App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. Mobile brands and devices. in funding? Most important lessons learned as PMs.

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Jam 2016 – Product Manager Club

Product Club

On the 4th November the Product Manager Club attended JAM 2016 in London. Yeah but what’s Jam 2016?! We’re not going to lie, when we saw the name of the presentation we kind of thought, “oh, not another talk about why persona’s are awesome”. It was pretty awesome! albeit not one in the Folding Buritto periodic table!

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Recommend complementary software and leverage brand association. Check our curated collection of SaaS marketing strategies and examples.