Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Increase click-through rate. Description.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Alchemer Mobile

APRIL 11, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Download 246

Download Branding Naming Strategy 246

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

UX Planet

FEBRUARY 21, 2024

To build a successful UX team, you must develop a strategy combining planning, effective management and talent acquisition. Photo by Jason Goodman on Unsplash When building my own team for the first time as a UX leader, I faced several challenges and developed a few strategies. You might find them helpful. Subscribe and stay in touch.

Research Software 77

Research Software Analytic Tools Feedback Software Reporting Tools 77

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc.

Data Visualization 129

Data Visualization Customer Feedback Customer Experience Analytic Tools 129

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. It includes audience segmentation, content personalization, timing, and overall campaign strategy. Why is a data-driven email marketing strategy important?

Data Visualization 90

Data Visualization Analytic Tools Customer Experience User Testing 90

The Product Coalition

AUGUST 8, 2023

A complete analysis of the market trends, your business plan, market situation, potential customers, competitors, and marketing strategies should be done to reduce the chances of business failure or any increased cost in the future. Choose a Name for your Business The next step to starting your business is choosing a name for it.

Banking 105

Banking Government Finance Naming 105

Userpilot

FEBRUARY 25, 2024

Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. Set up sales funnel steps with specific data points and filters.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 98

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 118

Data Visualization Analytic Tools Marketing Customer Experience 118

Product Innovation Educators

MARCH 4, 2024

” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company. Pace yourself. [15:31]

User Testing 111

User Testing Vision Naming Branding 111

Innovatemap

JUNE 27, 2023

Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. Lastly, we helped teachers give their apps a brand. Because I was that student at one point.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 95

Enterprise Strategy Marketing Outbound 95

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Do I need a Product Vision and a Product Strategy?

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Alchemer Mobile

MAY 31, 2022

Understanding and acting on emotion and sentiment are key to any customer experience strategy. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Mobile survey best practices.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 91

ChatGPT User Testing Customer Feedback Research Software 91

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? The similarity between these two names may create misunderstandings, but you can’t find your customer’s lifetime value just by examining your customer’s perceptions.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 300

Vision User Testing Research Software Product Research 300

Roman Pichler

NOVEMBER 1, 2022

As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. Decline stakeholder requests if they aren’t aligned with the product strategy. If they are then look for a product goal that the feature supports.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Make changes to your marketing strategy if needed: Through marketing surveys, you’ll uncover the demographics within your target customers and learn more about their needs. How large is your company?

Data Visualization 82

Data Visualization Product Research Research Software Analytic Tools 82

Dear Strategy

SEPTEMBER 30, 2020

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! I mean, it’s right there in the name!

Strategy 52

Strategy User Friction Naming Workshop 52

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 96

Feedback Software User Testing Research Software Customer Feedback 96

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use social proof to build brand authority. This section shows you strategies to repair leaks at different levels.

Data Visualization 99

Data Visualization User Testing Analytic Tools Feedback Software 99

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Hence, if you have been thinking about investing in a CX strategy, it is time to take action.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog. 1 Set an Objective.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Product Innovation Educators

APRIL 6, 2020

Get the strategies, insights, tools, practices, and tips you need for success now and in the future. Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with world-class experts. They will share their strategies, experience, and secrets to help you excel in product management.

Strategy 76

Strategy Product Management Product Manager Product Research 76

Intercom, Inc.

JULY 26, 2022

Depending on your goals, a “conversion” could be a number of desired actions, including completing a purchase, signing up for a newsletter, upgrading a service, submitting a form, or downloading an asset, to name a few. Conversion rate can also be used to uncover product issues or problems with the marketing strategy.

Customer Experience 118

Customer Experience User Testing Reference Product Research 118