Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". Don't bite off more than you can chew," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". Don't bite off more than you can chew," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. After developing and shipping more products, Saravana decided to choose an umbrella name for a parent company that would house all the products built by the team. Following the needed deliberations, he adopted the name Kovai.co.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. It is only then that you can discuss why yours is better than all others.

Education 142

Education Marketing Weak Development Team Advertising 142

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. Similarly, a separate team focuses on customer enablement.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Clients of DD.NYC can use its web design, branding, and packaging design services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad. We use it, we love it.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

I Wonder The Value

JANUARY 4, 2017

Others may say lead-generation or branding. And those activities are named with some different viewpoints. Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. What is marketing? Some people may say advertisement, SEO or SNS.

Marketing 40

Marketing Inbound Advertising B2B 40

Nulab

FEBRUARY 10, 2020

You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. Now, this is not an article on SEO; however, we’ll outline the main strategies you can employ to improve your SEO rankings, as it’s one of the most important steps in increasing your website traffic.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Let’s take a closer at each model’s unique sales process. The self-service model. Source: HubSpot.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

APRIL 7, 2024

Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. SimilarWeb's dashboard contains metrics such as monthly visitors, geography, referring sites, social and search traffic that point to your inbound and outbound traffic, etc.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JULY 12, 2021

Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. On the other hand, analytics tools for Social Media Marketing like Brand24 help you streamline your social media marketing strategy.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. My parents were like, “What in God’s name are you doing? “You don’t get outsized results by copying strategies that aren’t there” That’s where we’re spending our effort.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

JULY 7, 2022

The customer experience refers to the total impressions someone has about a brand, while customer interaction involves the business and customer communicating simultaneously. Customers comparing your brand with competitors. Loyal customers that can become brand ambassadors. Customer interaction vs. customer experience.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Personalization in SaaS is often confused with adding the user’s first name to messages, but what it should really mean is targeting the right user, with the right message, at the right time.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition. High-level Strategy. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. Thank you very much for having me, Rebecca. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. Thank you very much for having me, Rebecca. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Andrew: Totally.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Then we also look at inbound as a separate function. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

. “You haven’t found product-market fit on just a few hundred users… In the early days, user interviews are your main source of feedback, but eventually, you can leverage metrics such as usage growth, revenue, retention, customer referrals, churn, reviews, NPS scores, and PR, to name a few. Credit: Brian Balfour.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. It’s not the same thing as branding. There’s branding: These two things are totally separate things’.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Do you want to: raise brand awareness? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Enjoy this time. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. And I think that’s all good stuff, because it actually did get us a lot of brand recognition.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137