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10 years of professional blogging – what I’ve learned

Andrew Chen

Andrew Chen (@andrewchen) July 26, 2017. Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). The lessons.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

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Product Managers Struggle To Come Up With A Better Drink

The Accidental Product Manager

Drinks are easy to make but hard to market Image Credit: Photo by Kal Loftus on Unsplash. This market is littered with the remains of companies that showed up and then just faded away. Why It’s Hard To Market New Drink Products. They tend to invest a lot of money in new drink startups. They created an antioxidant drink.

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Cigarette Product Managers Make A Bet On The Future

The Accidental Product Manager

Their calculated gamble: the move will help the maker of Marlboro cigarettes keep up with a quickly changing market. a controversial startup whose sleek, nicotine-packed vaporizers have fueled a surge in the e-cigarette market. market that for years has been shrinking by 3% or 4% a year. An Uncertain Future.

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Transitioning to Product from a Functional Role

Mind the Product

Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. Product roles are becoming increasingly important in many companies, from the unicorn startups to older more established firms.

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Top 5 reasons publishers need to innovate to survive in 2017

Product Warrior

Many publishing and media firms look back 20 something years (depending on market) and remember the “ print era ” with fondness. Everyone can now be a content producer via blogs and platforms such as LinkedIn or Medium. Google, Facebook and Twitter own the primary distribution, the publishers has little influence.

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How I treat creative copy like a product—using data

Mixpanel

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. Keyword research.