Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In This Issue: Blog: High-Octane Product Management. Be sure to check out our brand new lineup of advanced training programs.

Demo 200

Demo Magazine Certifications B2B 200

Revulytics

DECEMBER 27, 2017

Somehow, we’ve managed to compile a “technology-related top news stories of 2017” list that doesn’t mention augmented reality, Apple’s iPhone X or Amazon’s search for a new headquarters (though loyal readers know we’ve at some point worked all of those companies or themes into our own stories over the year). Cybercriminals run rampant.

Analytic Tools 65

Analytic Tools Reporting Tools Data Visualization Customer Experience 65

Good Product Manager

SEPTEMBER 20, 2016

Product Management in 2017: What Does the Future Hold? In my newest SiriusDecisions blog post, I look at five key trends product management leaders should be focusing on as they start planning for 2017. I'm featured in this list of "Product Managers: 31 Blogs You Should Follow To Up Your Game" [link] #prodmgmt.

Events 60

Events Product Management Product Manager Weak Development Team 60

Good Product Manager

SEPTEMBER 20, 2016

Product Management in 2017: What Does the Future Hold? In my newest SiriusDecisions blog post, I look at five key trends product management leaders should be focusing on as they start planning for 2017. I'm featured in this list of "Product Managers: 31 Blogs You Should Follow To Up Your Game" https://t.co/duvEyGJUpd

Events 60

Events Product Management Product Manager Weak Development Team 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. Reality bit in January 2017 when I quit my job to start my own venture. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. Pretty simple.

User Testing 108

User Testing Product Marketing Research Software Marketing 108

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. View the August 2017 Issue. In This Issue: Blog: High-Octane Product Management. Product Management Playbook.

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product. Converts market data into requirements for engineering. Ultimately responsible for customer and market success.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product.

Customer Feedback 181

Customer Feedback User Testing Entertainment Management 181

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In This Issue: Blog: High-Octane Product Management. Be sure to check out our brand new lineup of advanced training programs.

Demo 100

Demo Magazine B2B Blog 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Plus tips for hiring the right product manager and getting unbiased customer feedback. Politics Not Included!

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Plus tips for hiring the right product manager and getting unbiased customer feedback. Politics Not Included!

Magazine 100

Magazine Product Management Product Manager Healthcare 100

The Product Guy

NOVEMBER 9, 2017

Below’s an example of how objectives can be structured: Q1 2017. Also, shift the time period according to the context of your product or organization, as an example, an early product that’s still trying to find a market might have a shorter timeline compared to a more mature product. Milestone 2 Client Demo (12/25/2017).

Framework 138

Framework Agile User Testing Research Software 138

Product Warrior

JANUARY 2, 2017

Many publishing and media firms look back 20 something years (depending on market) and remember the “ print era ” with fondness. Everyone can now be a content producer via blogs and platforms such as LinkedIn or Medium. Google, Facebook and Twitter own the primary distribution, the publishers has little influence.

Advertising 40

Advertising Feedback Software User Testing Customer Feedback 40

Lenny Rachitsky

NOVEMBER 19, 2023

His book, The Pathless Path , chronicles his own journey and deep dive into the history of work and has been read by more than 40,000 people. His podcast, The Pathless Path Podcast, highlights conversations with others following unconventional paths. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Travel 52

Travel Consulting Product Research Framework 52

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. Keyword research.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

bpma ProductHub

SEPTEMBER 4, 2017

By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group. Brian will be hosting the next BPMA event titled “Becoming a Phenomenal Product Manager and Getting to the Next Level” on September 14th, 2017 at Wayfair, 4 Copley Place, Boston MA.

Events 150

Events User Testing Presentation Customer Experience 150

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. Since 2017, people have spent nearly as much on smartphone and tablet games annually as they have on their console and PC games combined. However, a major new market is starting to open up for these product manages: mobile gaming.

Product Management 123

Product Management Product Manager Systems Review Technical Review 123

UserTesting

JANUARY 18, 2018

In a recent webinar, Stephen Fleming-Prot, Senior UX Research Consultant for UserTesting, reviewed some of the CX trends we saw in 2017 and how they can inform your 2018 research plans.

Webinar 22

Webinar Consulting Product Research UX 22

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

The Accidental Product Manager

MARCH 14, 2022

Drinks are easy to make but hard to market Image Credit: Photo by Kal Loftus on Unsplash. This market is littered with the remains of companies that showed up and then just faded away. Why It’s Hard To Market New Drink Products. Bai got lucky and in 2017 they were purchased by the Dr. Pepper Snapple Group for $1,7B.

Product Management 121

Product Management Product Manager Management Management 121

UserTesting

JANUARY 18, 2018

In a recent webinar, Stephen Fleming-Prot, Senior UX Research Consultant for UserTesting, reviewed some of the CX trends we saw in 2017 and how they can inform your 2018 research plans.

Webinar 22

Webinar Consulting Product Research UX 22

Intercom, Inc.

JANUARY 2, 2019

Drive growth and revenue with Custom Bots for marketing and sales. Next, our Custom Bots add-on for sales and marketing teams allows them to create completely unique, automated flows to engage more website visitors and drive more of them to take action, automatically. One Messenger to power all customer communications.

Technical Review 141

Technical Review Analytic Tools Feedback Software Customer Communications 141

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. Heck, we just used it ourselves in a blog image. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus.

User Friction 91

User Friction Customer Experience Branding Messaging 91

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! — Jeff Lash (@jefflash) October 10, 2017. I’m still tweaking some things, so bear with me. ProductCamp St.

Agile 60

Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! — Jeff Lash (@jefflash) October 10, 2017. I’m still tweaking some things, so bear with me. ProductCamp St.

Agile 60

Agile Events Roadmap User Testing 60

Mind the Product

MARCH 8, 2019

This rapid growth hasn’t been achieved by paid marketing; product evangelism has been the biggest driver of growth. The benefits and challenges of NPS have been well-explored; if you’re interested in reading more Todd Olson wrote a great blog about this in 2017.

KPI 155

KPI Banking User Testing Product Research 155

Mind the Product

DECEMBER 4, 2017

Fake news has become a major worldwide political and media theme for 2017,” says the Gartner statement, with the caveat that the ability for false information to perpetuate extends beyond what we traditionally think of as news. For enterprises, this acceleration of content in a social media-dominated discourse presents a real problem.”.

Data Visualization 150

Data Visualization Development Artificial Inteligence Customer Experience 150

Good Product Manager

JANUARY 29, 2017

My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. Louis (our 6th annual!).

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. Louis (our 6th annual!).

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

The Accidental Product Manager

NOVEMBER 29, 2021

An analysis found that since 2017, 60 new retail-to-industrial conversion projects have entered at least the preplanning stage, out of a total of 94 such projects completed or in progress in the past decade. Projects begun or completed since 2017 transformed 14 million square feet of former retail space into 15.2

Product Management 65

Product Management Product Manager Management Management 65

NextBigWhat

JANUARY 25, 2021

Here’s how to grow your podcast, newsletter, blog, YouTube, and Twitter. A thread: Growth marketing, a timeline: 2015: “We need to go viral.” ” 2017: “Well, we raised $25m of VC. My day job is growing startups. I’ve worked with a few hundred by now. Hope this helps! ” 2021: “Wow.

Startups 52

Startups Blog Marketing Product Management 52

The Accidental Product Manager

MAY 23, 2022

Their calculated gamble: the move will help the maker of Marlboro cigarettes keep up with a quickly changing market. a controversial startup whose sleek, nicotine-packed vaporizers have fueled a surge in the e-cigarette market. market that for years has been shrinking by 3% or 4% a year. An Uncertain Future.

Product Management 65

Product Management Product Manager Management Management 65