The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

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Branding Product Management Product Manager Reporting Tools 123

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Demo 100

Demo White Paper Customer Feedback User Testing 100

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product. Converts market data into requirements for engineering. Ultimately responsible for customer and market success.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility. Research article.

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Framework Agile User Testing Research Software 138

bpma ProductHub

SEPTEMBER 4, 2017

By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group. Brian will be hosting the next BPMA event titled “Becoming a Phenomenal Product Manager and Getting to the Next Level” on September 14th, 2017 at Wayfair, 4 Copley Place, Boston MA.

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Events User Testing Presentation Customer Experience 150

Lenny Rachitsky

NOVEMBER 19, 2023

His book, The Pathless Path , chronicles his own journey and deep dive into the history of work and has been read by more than 40,000 people. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

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Travel Consulting Product Research Framework 52

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

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Customer Experience Advertising Product Management Product Manager 65

Dear Strategy

SEPTEMBER 3, 2018

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Analyze your customers and market. Refresh your strategy. What do you suggest for those types of companies?”. .

Startups 45

Startups Strategy Framework Download 45

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In This Issue: Blog: High-Octane Product Management. Be sure to check out our brand new lineup of advanced training programs.

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Demo Magazine B2B Blog 100

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. Keyword research.

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Data Visualization User Testing Research Software Product Research 115

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! — Jeff Lash (@jefflash) October 10, 2017. I’m still tweaking some things, so bear with me. ProductCamp St.

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Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! — Jeff Lash (@jefflash) October 10, 2017. I’m still tweaking some things, so bear with me. ProductCamp St.

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Agile Events Roadmap User Testing 60

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Plus tips for hiring the right product manager and getting unbiased customer feedback. Politics Not Included!

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Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Plus tips for hiring the right product manager and getting unbiased customer feedback. Politics Not Included!

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Magazine Product Management Product Manager Healthcare 100

Product Warrior

JANUARY 2, 2017

Many publishing and media firms look back 20 something years (depending on market) and remember the “ print era ” with fondness. Everyone can now be a content producer via blogs and platforms such as LinkedIn or Medium. Google, Facebook and Twitter own the primary distribution, the publishers has little influence.

Advertising 40

Advertising Feedback Software User Testing Customer Feedback 40

Good Product Manager

SEPTEMBER 27, 2017

Read more in my post on the SiriusDecisions blog: Three Tips for Planning Next Year’s Product Roadmap. presentation I’ll be doing on Product Strategy on a Page. In this talk, I’ll define product strategy and share a template for developing, documenting and communicating product strategy.

Customer Experience 60

Customer Experience User Testing Customer Feedback Roadmap 60

Good Product Manager

SEPTEMBER 27, 2017

Read more in my post on the SiriusDecisions blog: Three Tips for Planning Next Year’s Product Roadmap. presentation I’ll be doing on Product Strategy on a Page. In this talk, I’ll define product strategy and share a template for developing, documenting and communicating product strategy.

Customer Experience 60

Customer Experience User Testing Customer Feedback Roadmap 60

Good Product Manager

SEPTEMBER 27, 2017

Read more in my post on the SiriusDecisions blog: Three Tips for Planning Next Year’s Product Roadmap. presentation I’ll be doing on Product Strategy on a Page. In this talk, I’ll define product strategy and share a template for developing, documenting and communicating product strategy.

Customer Experience 60

Customer Experience User Testing Customer Feedback Roadmap 60

Sachin Rekhi

JUNE 25, 2017

Most folks are looking for a pointer to a book or a class they can take on product management, but I always reply with a collection of blog posts from practitioners sharing their best practices. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Good Product Manager

JANUARY 29, 2017

My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. On February 9 at 2 p.m.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. On February 9 at 2 p.m.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Mind the Product

MARCH 8, 2019

This rapid growth hasn’t been achieved by paid marketing; product evangelism has been the biggest driver of growth. The benefits and challenges of NPS have been well-explored; if you’re interested in reading more Todd Olson wrote a great blog about this in 2017.

KPI 161

KPI Banking User Testing Product Research 161

The Basics of Product Management

MAY 1, 2020

In his 2017 annual letter to shareholders, Buffett talked about a “Washtub” He said he will use a washtub to catch all the money falling from the skies whenever the opportunity presents itself. In a blog about product management, you may wonder what Warren Buffett is doing. You will never miss an opportunity again.

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Agile Framework Presentation Product Management 84

Bain Public

JUNE 7, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on Saturday, June 27th, as part of Front Row Venture’s newest initiative: The Women’s Founders Project. Title: Women’s Founder Project: Product/Market Fit. Date: June 27th.

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Workshop Customer Experience User Testing Leadership 52

The Accidental Product Manager

MAY 23, 2022

Their calculated gamble: the move will help the maker of Marlboro cigarettes keep up with a quickly changing market. a controversial startup whose sleek, nicotine-packed vaporizers have fueled a surge in the e-cigarette market. market that for years has been shrinking by 3% or 4% a year. An Uncertain Future.

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Product Management Product Manager Management Management 65

The Product Coalition

JULY 30, 2020

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. If the two sides of the market don’t have an appetite for a marketplace, your execution doesn’t really matter. We have tested a dozen tactics to improve the metrics here.

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Userpilot

JULY 12, 2021

In this guide, we’ll provide step-by-step processes to generate hard, actionable data and clear strategies for making the most of your relationship with your customers. Segmenting users helps uncover the most valuable segments of your customer base and focus marketing efforts where they have the highest return.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Research Software 98

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2017 – Scaling and Going Viral. 2013 – Launch as Yimby.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 116

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Business of Software Conference

AUGUST 2, 2021

In 2017 they changed their name to Ørsted, citing the fact that they no longer supplied oil or gas. I have no reason to disbelieve that story but I can bet that their marketing teams sighed a sigh of relief at not having to tiptoe around that name anymore. While the DONG story is largely clickbait, it does serve a useful purpose.

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Naming Workshop Events Consulting 52

The Accidental Product Manager

NOVEMBER 14, 2022

Dealing With Changes In The Recycling Market. Two years ago, one of their biggest customers, China, decided to ban imports of mixed paper and plastic and introduced limits for scrap metal, upending global recycling markets. Question For You: Should the Waste Management product managers look for ways to get back into the China market?

Customer Experience 65

Customer Experience Product Management Product Manager Data Visualization 65

Bain Public

MARCH 20, 2021

Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. We offer a variety of blog posts , e-books and approaches designed to help you understand your digital strategies and establish elements of the product roadmap in the fabric of your business. Reach out to me. About Paul Ortchanian.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Click here to get automatic updates when The Accidental Product Manager Blog is updated. It’s your product – it’s your career.

Product Management 65

Product Management Product Manager User Testing Reporting Tools 65

Mironov Consulting

DECEMBER 30, 2016

When: Friday, March 24, 2017. Limited to 12 attendees, we will set an agenda (in advance) of top issues — and spend a full day sharing strategies for addressing these issues. Hiring, training and mentoring strategies for new product managers. and Prioritization Requires Strategy. Cost: $1275, includes dinner.

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Workshop Roadmap Naming Definition 56

Mind the Product

JANUARY 16, 2020

Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. This trend extends to the increased growth of jobs in product-focused roles, with a 32% increase since 2017 until now.

Data Visualization 118

Data Visualization Customer Experience Customer Feedback Transportation 118

Intercom, Inc.

MARCH 15, 2018

All the while, he’s been sharing his latest thoughts on infrastructure, devtools, management and more, on his Irrational Exuberance blog. Will Larson: When I graduated from college I was actually teaching English in Japan for a year, and that’s when I started doing a lot of tech blogging. product called Yahoo!

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Engineering Feedback Software Onboarding KPIs Customer Experience 214

Business of Software Conference

JULY 29, 2019

We release new talks regularly right here on our blog. Sales & Marketing. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. While building Superhuman, CEO/Founder Rahul Vohra built a Product-Market Fit Engine. Creativity.

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Software Review Analytic Tools Technical Review Data Visualization 49