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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

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Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Surveys and Messages. 2021 Engagement Benchmarks for Education Apps. Let’s start with the bad. Popular Phrases.