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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Retention is a top priority for mobile marketers.

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What we learned from Scale in 2020

Intercom, Inc.

As it happens, 2020 has only reinforced this, by highlighting again and again the importance of strong customer relationships as the structural foundation on which solid businesses are built. Sprinklr’s VP of Marketing Yoli Chisholm on unlocking the key to one-to-one marketing at scale. What’s coming in 2021?

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

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Scrum Guide 2020

The Product Coalition

TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion.

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My Top 10 Essays of 2020

Sachin Rekhi

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. I'm a firm believer in OKRs as a highly effective goal-setting framework. The Top 10 Deliverables of Product Managers.

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Six Lessons from a Marketing Fraud | Tiffany Da Silva | BoS USA Online 2020

Business of Software Conference

In this talk from BoS USA Online 2020, Tiffany Da Silva (Founder, flowjo.co) shares her own experiences along with the framework and tools she uses every day to eliminate it. Six lessons from a marketing fraud | Tiffany Da Silva| BoS USA Online 2020 . Online Masterclasses BoS USA Online 2020. Upcoming Events.

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Understanding Customer Needs: The ‘Jobs-to-be-Done’ (JTBD) Framework

The Product Coalition

Christensen , Harvard Business School Professor on Innovation and Growth (1952–2020) With Dr. Christensen’s words in mind, how can one use this theory to build magnificent products and onboard users that might otherwise never consider buying your product? What is Jobs-to-be-done (JTBD)? These jobs can be user needs, wants, or aspirations.