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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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What is the #1 Resource for Product Ideas?

The Product Coalition

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. Addressing this gap will give product development organisations better outcomes. Nothing interesting happens inside the office.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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Top Cross-Platform App Development Companies in 2020

The Product Coalition

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. They help businesses enter the markets with prominent MVPs (minimum viable products) that turn into very successful projects later.

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Churn Is Coming: 12 Learnings From A Survey Of SaaS CxOs

Gainsight

How many years ago was January 1, 2020? We surveyed CEOs, CROs, and CCOs of late stage private cloud companies (e.g., The first learning came from the survey responses themselves. We emailed a population of 82 respondents and received 41 surveys back. January 1st, 2020 seems like a long time ago. Conclusion.

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Transforming customer support with automation: Key trends and challenges for support leaders

Intercom, Inc.

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. Below, we dive into the key trends from our research and reveal how support leaders can capitalize on the power of automation to tackle simple, repetitive tasks and resolve frequent queries.

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Top 5 User Experience (UX) Design Agencies in 2020–2021

The Product Coalition

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s undeniable that a stand-out user interface and convenient user experience help sell products. They are key factors influencing a digital product’s success. Would you like to learn more about it?