Userpilot

APRIL 18, 2024

Also, it helps tailor your marketing efforts, so your messaging aligns with each segment. Schedule a demo to see the platform in action. It enables you to delight users with personalized in-app experiences , feature recommendations, marketing campaigns, and more. Why segment customers?

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Customer Experience 77

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. Concept testing is a powerful tool, but like any tool, its effectiveness depends on how you wield it.

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. Target them with an in-app survey.

Onboarding KPIs 85

Onboarding KPIs Data Visualization Analytic Tools User Testing 85

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization User Testing 86

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation?

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Userpilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Hence, achieving four times better results than expected by inviting users inside the app. What’s the business impact of this challenge for SaaS teams? Book a demo to learn more.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. And for today’s guest, Mickey Alon , that’s the best way to run a sustainable SaaS business.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Imaginary Cloud - Design

JANUARY 30, 2020

In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. Voice interaction definitely has a wow factor.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. This leads to lost revenue for SaaS companies. What is involuntary churn?

Feedback Software 85

Feedback Software Analytic Tools Customer Experience User Testing 85

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Make support easily accessible.

User Testing 138

User Testing Analytic Tools Data Visualization Research Software 138

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 93

Analytic Tools Software Review Data Visualization Customer Experience 93

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Conversion path analysis in Google Analytics.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Both B2B and B2C buyers increasingly want to self-serve. It’s called product-led growth.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Onboarding KPIs 81

Intercom, Inc.

DECEMBER 11, 2018

Elegant Themes is using Visitor Auto Messages to convert 3x more paid subscriptions. He manages the sales, support and QA teams and is in charge of all customer-facing tools that Elegant Themes uses. That message alone has fired over 175,000 times and has a conversion rate of 19% to a paid plan. since implementing Intercom.”.

B2C 126

B2C Customer Experience User Testing Product Research 126

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. Book a demo to learn how! What is customer churn?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Look no further!

Customer Experience 88

Customer Experience B2B User Testing Customer Feedback 88

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. What is a good trial conversion rate for SaaS? Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. China is the only region where data analytics is not on this list.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mironov Consulting

SEPTEMBER 14, 2020

Or non-software companies — where IT is squeezed as a cost center instead being the company’s main profit center. When searching for a VP Engineering, they want someone who’s built a lot of software and managed development teams. “I I think writing software would be fun” isn’t a strong selling point.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mixpanel

OCTOBER 20, 2020

Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago. A product stack is simply a collection of tools that allow you to collect, analyze, and act on data that is created by users in your application. You know it as Google Analytics. Now, let’s dive in.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. Userpilot’s HubSpot integration even lets you send data both ways between the tools if needed.

Analytic Tools 77

Analytic Tools Data Visualization Customer Experience User Testing 77

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I can’t say that’s the root cause, but they also they did a good job of building tools for the supply side to engage the supply before they had robust demand.

Analytic Tools 189

Analytic Tools Reporting Tools Data Visualization User Testing 189

Userpilot

MARCH 31, 2021

At the same time, 80% of SaaS conversions happen at the 40-day mark. Short free trials (7 days) are great for adding urgency to the buying process but are more likely to be used by B2C companies. Through your analytics , you will see how long it typically takes them to reach this moment as users enter your free trial (ie.

Analytic Tools 98

Analytic Tools Research Software User Testing Customer Experience 98

The Product Coalition

JUNE 20, 2019

Companies like Google or Apple, which are leading the industry to new heights, are well-known for their software and hardware achievements. So people add two and two, and they induce that every single worker must have deep understanding of matters like coding, automating and other complex software engineering topics.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61