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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! Vertical differentiation happens when customers make a purchase based on objective criteria like price.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

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UI/UX Design Trends For 2024

UX Planet

If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024. In this article, we delve into the cutting-edge technologies, styles, and tools set to redefine the digital experience, offering solutions and opportunities for growth.

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Start with Why: How Understanding Purpose Transforms UX

UX Planet

In this article, we’ll delve into the importance of beginning the user experience journey by articulating the why behind a product and the superpowers users stand to gain from embracing it. Conclusion As UX designers, we possess the superpower of crafting compelling narratives that start with why and resonate with users on a profound level.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

October//12//2018 Here are some interesting finds on UI/UX of the week! Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. link] UX Writing. link] User Interviews.

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Product Usability 101: How to Measure It for a User-Friendly UX?

Userpilot

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Source: UX Planet.