Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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Userpilot

JUNE 5, 2024

This article shows what you should look for when choosing customer retention software and showcases 12 tools worth considering. It offers integrations with other marketing and support tools. Salesforce is a powerful CRM software with features for case management, self-service support , multi-channel engagement, and email marketing.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Userpilot

MAY 20, 2024

If so, this article is exactly what you need! Having identified your prospective advocates, prompt them to action, like leaving a review, with targeted in-app messages. Word-of-mouth marketing is more cost-effective than other channels. Marketers agree that it’s also the most efficient channel.

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Userpilot

MAY 20, 2024

The article shares 20 actionable customer retention strategies for your SaaS! Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. Create a customer retention analytics dashboard to measure success across key metrics. Wondering how to improve customer retention?

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys? Book a demo to learn more.

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Userpilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Analytics dashboard : Track all your adoption-related metrics in one simple dashboard.

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Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Sector and company size.

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Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

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Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

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Userpilot

MAY 15, 2024

These are 2 of the questions we answer in this article. Airship is a customer engagement platform that uses Amplitude analytics to segment users for personalized messaging across channels. Qualtrics is an experience management platform integrating bi-directionally with Amplitude to refine marketing campaigns and user segmentation.

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Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments.

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Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. Trigger upsell messages at high-intent moments. SaaS renewal best practices for driving cross-sells include: Promote a new add-on with email marketing campaigns.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

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Userpilot

DECEMBER 6, 2022

That said, beta testing in marketing is just as important. In this article, we’re going to walk you through the different types of beta testing, why you need them, and how to run successful beta tests to drive product growth ! Technical beta test vs. marketing beta test. Alpha testing vs. beta testing. The right timeframe.

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Userpilot

APRIL 12, 2022

What is a product video for marketing SaaS used for? Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy.

Analytic Tools 98

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The Product Coalition

MARCH 8, 2023

Explore this article for more. In this article, we’ve rounded up some of the best eCommerce tools to streamline your workflow. Create successful marketing campaigns Marketing campaigns help eCommerce sites build a name for their brand, get more traffic, and turn leads into customers who buy from them again.

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Userpilot

JULY 31, 2023

If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Pendo offers in-app messaging and onboarding features for mobile apps. Let’s get right into them, one by one!

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Userpilot

MARCH 25, 2024

In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. To analyze customer sentiment accurately, these tools dig into a text (social media posts, user reviews , messages, etc.) Userpilot’s NPS dashboard.

Data Visualization 105

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 7, 2024

These are the main questions the article explores. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. Unless your product analytics platform supports analytics dashboards to track user engagement metrics from one place.

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Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

DECEMBER 15, 2022

The article explores what product managers need to consider when choosing the localization tool for their SaaS product. Userpilot is a product adoption platform that supports automatic AI-powered localization of in-app messaging and support center modules. What is the best software localization tool available at the moment?

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Userpilot

MAY 30, 2024

In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. Finally, announce the updated changes with an in-app message.

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Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Customize dashboards and reports for specific business needs.

Data Visualization 105

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. But what does the average “SaaS Product Marketing Manager Role” entail?

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Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. 4 powerful proactive support messages to send. Download The Ultimate Guide to Conversational Support.

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Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. In this article, we explain: Why investing in AI in SaaS is a must. Nearly 85% of marketers now use AI to write content. This includes the SaaS industry too.

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Userpilot

APRIL 22, 2024

This article aims to simplify feature analysis. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. For example, Slack needs instant messaging to be called a collaboration app. We cover: Types of product features.

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Userpilot

OCTOBER 20, 2023

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

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Userpilot

OCTOBER 21, 2022

This article shows you eight examples and lessons to learn from each. Toward the end of the article, we highlighted the types of CRM systems and different CRM tools that might be helpful to you. Marketing automation. The software allows you to work with multiple social media platforms from one dashboard.

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Userpilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. Using targeted in-app messages to guide users through key features effectively. Then create small, concise messages to educate customers about each of these features. But what strategies work?

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Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. To evaluate your in-app messages, use flow analytics.

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Userpilot

OCTOBER 27, 2023

This is the main question that the article tackles. To aid feature discovery , use contextual in-app messages that show users the relevant features at the exact moment when they need them. It doesn’t mean, however, that PLG companies don’t need sales or marketing teams. PLG for enterprise? Tooltip builder.

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