Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? But what exactly is a product strategy?

Product Strategy 303

Product Strategy Strategy Vision Product Research 303

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

Vision 303

Vision User Testing Research Software Product Research 303

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

JANUARY 26, 2021

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. As Marty Cagan states in Inspired : “When done well , the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.”

Vision 183

Vision Product Research User Testing Workshop 183

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product vision. Product vision examples.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Mind the Product

NOVEMBER 29, 2022

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

Product Strategy 155

Product Strategy Strategy Vision Article 155

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Product Strategy In the Ideal World…. Related Articles.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. What about 3?

Vision 116

Vision Engineering Document Software Review 116

The Product Coalition

JUNE 9, 2021

Your vision of the future should bring clarity to your roadmap. It aligns business decisions with strategic vision. Effective roadmaps translate leadership’s vision into a guided conversation with stakeholders. The steps outlined in this article will help your product team to frame the conversation. Avoid using dates.

Vision 115

Vision Roadmap Customer Experience Weak Development Team 115

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

The Product Coalition

SEPTEMBER 4, 2023

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. Just like in theatre, what is visible is what is easy to pay attention to.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. What are the four growth strategies?

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

Reporting Tools 341

Reporting Tools User Testing Customer Experience Product Research 341

Roman Pichler

APRIL 4, 2023

Listen to the audio version of this article: [link] The Head of Product Role in a Nutshell A head of product manages a group of product people —individuals who look after one or more products and who may be called product managers or product owners. What Happens When the Head of Product Determines the Product Strategy?

Feedback Software 315

Feedback Software Reporting Tools Customer Feedback User Testing 315

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 257

Customer Experience Product Research Technical Review Data Visualization 257

The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! Part one of this article taught you how to align a roadmap with aspirational business goals. I’ll continue to use the Amazon example discussed in the previous article. But now you need to get down to street level and map out the steps that will carry you forward.

Vision 89

Vision Roadmap Customer Experience Weak Development Team 89

The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever. Shopify : “To make commerce better for everyone.”

Vision 52

Vision Product Management Product Manager Data Visualization 52

Userpilot

MAY 20, 2024

The article shares 20 actionable customer retention strategies for your SaaS! Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust. Effective customer retention strategies to implement Ready to increase customer retention at your SaaS?

Data Visualization 93

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 93

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

Product Management University

OCTOBER 19, 2023

Since this entire series of articles is about the ripple effect of product management, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in product management long before the product or feature set was ever built (posts 4-6).

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

The Product Coalition

JUNE 14, 2020

Photo by Wynand van Poortvliet on Unsplash In this article, I’ll share some lessons learned by adapting an existing digital product for new customer segments. I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now.

Vision 82

Vision User Testing Onboarding KPIs Product Research 82

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

Weak Development Team 128

Weak Development Team Product Strategy Strategy Vision 128

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research 244

Product Research Product Management Product Manager Customer Experience 244

People-First Product Leadership

NOVEMBER 10, 2023

Instead let’s dive into the how-to’s of creating an effective strategy stack. Today I am going to cover Part 1 of how to create a strategy stack for your organization and product team. The focus will be on the Mission, North Star and Vision. In Part 2 , we’ll cover the Organization’s Strategy and Goals.

Strategy 52

Strategy Vision Weak Development Team Leadership 52

Product Innovation Educators

MAY 20, 2024

In this article, we will explore the seven knowledge areas for product mastery. In this article, we will focus on the New Product Process knowledge area, which covers various product innovation processes and methodologies. Conclusion In the words of Henry Ford, “Vision without execution is hallucination.”

Reporting Tools 102

Reporting Tools Research Software Product Research Feedback Software 102

TryMyUI

AUGUST 13, 2021

One way it can be made easier, however, is through using certain strategies and structures to help create the perfect vision and execute a solid UX scheme. In this article we will talk about some of the strategies and templates that.

UX 98

UX Strategy Customer Experience User Testing 98

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision. We have plenty of ideas. Our backlogs are full.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

ProductPlan

DECEMBER 1, 2021

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. How Business Strategy Shapes Product Strategy: A Quick Example.

Product Strategy 88

Product Strategy Strategy Onboarding KPIs User Testing 88

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. The vision is the objective, and the product strategy is expressed by the key results.

Product Management 378

Product Management Product Manager Management Management 378

Roman Pichler

DECEMBER 7, 2021

Listen to this article: [link]. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. The following picture visualises the recommendations above and shows how the factors map onto the five sections of the product vision board. The Four Factors Explained.

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242