assumption-testing 
Product Talk
FEBRUARY 2, 2022
Their unique perspective means they will select different data, attach different meanings to it, make different assumptions, and draw different conclusions. Inviting Engineers to Participate in Assumption Mapping. Ellen says they examined different risks and things they’d have to test out. And this is a good thing.
The Product Coalition
DECEMBER 1, 2022
Assumption” vs. “Viable” MVP thinking often applies the lens of “what’s easy to build” instead of “what’ll customers pay for.” Test” vs. “Product” Finally, (and unfortunately) MVP is often interchangeably used as a “v1 release”. Testing the riskiest assumptions about the business model and feasibility will.
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Product Talk
OCTOBER 11, 2023
Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. Assumptions are beliefs that need to be true in order for our ideas to succeed. It can be hard to see our own assumptions.
Product Talk
MARCH 20, 2024
April 3rd: Identifying Hidden Assumptions: The Key to Faster Discovery Cycles Every week, I talk to people who can’t believe that product teams can really test multiple product ideas in the same week. It’s because most product people are stuck in a project-based idea-testing world.
Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science
But too many teams don't know what to test, which leads to poorly designed experiments and unclear results. She’ll walk us through the entire process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong experimentation practices look like and how they can be implemented in every organization.
Product Talk
DECEMBER 20, 2023
You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Then you can run assumption testing with the stakeholder’s idea plus a few more the team comes up with.
Product Talk
OCTOBER 18, 2023
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product. The purpose and value of experimentation (from a scientific and product perspective) is to produce new information.
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