Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Here’s the bottom line. Product Led Growth In Context. Related Articles.

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The Product Coalition

NOVEMBER 29, 2021

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. Also, the Kano framework is good but it doesn’t take into account effort vs value.

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Userpilot

MARCH 8, 2022

An iterative product framework for identifying and pursuing the right opportunities to create value. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. How to create a scalable product organization.

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The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. I guess many of you went through the same process.

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The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. After long hours of profiling on Clutch, GoodFirms, LinkedIn, Crunchbase, and many other B2B platforms and rankings, we have defined the top five software developers in Poland.

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Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Harnessing the Power of Community The narrative transcends mere theoretical frameworks and delves into the practical aspects of fostering a successful community.

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UX Planet

MARCH 7, 2024

We recently successfully executed a complete overhaul of the UI for a large B2B software in just 3 sprints, with a beta version out in 5 sprints, and on another occasion, developed a fully functional MVP within the same timeframe. Furthermore, the real outcomes become evident in 3 to 4 sprints, showcasing the rapid progress achievable.

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The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.

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Intercom, Inc.

JANUARY 5, 2022

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. So, SOC 2 is a framework. Adam: Sure, happy to!

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The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. for example, SMB vs. enterprise.

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Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Subscribe to get the rest of the series.

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Product Management Lessons from the Trenches

JULY 24, 2018

With that said, one framework that we have found effective is distilling your company/product’s business model into discrete variables that can be measured and can help to communicate the business goals and focus everyone on the team on what matters most. That’s where having a clear, well articulated formula can help.

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Data Visualization Analytic Tools Customer Experience Download 150

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 87

Intercom, Inc.

NOVEMBER 20, 2018

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. or doing nothing, is usually the main competitor faced by enterprise sales-people.). What words do they use?

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Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Example 2 – Lattice Lattice is HR management software for businesses and enterprises.

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Userpilot

DECEMBER 18, 2022

As Anas T , Product Marketing Manager at Innoventsoft, mentioned in our survey: “In B2B, I think we’re bound to see more and more companies adopting subscription-based service models. 2) Reducing “ time to insight ” – creating a framework to allow product management insights to reach the relevant team without hassle.

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Gainsight

JULY 16, 2020

The genesis of Valuize lies in Ross’ nearly 20 years of seasoned experience in launching new business models in enterprise B2B software vendors and services providers. Since then, Valuize has been on a mission to help B2B software companies retain and expand their customers and revenue at scale. Creating a Strategy Framework.

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The Product Guy

FEBRUARY 3, 2019

I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world. Conclusion: Solving the job starts with the interview. About John Kresse.

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Userpilot

AUGUST 30, 2023

10x your product outcome with the Value Engine The value engine framework was developed by the team at ValueRebels to help product managers dispel confusion and simplify their processes. About the author – Ben Williams Ben is an advisor to B2B SaaS companies. Connect with Malte on LinkedIn. Join Ben in this session!

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UX Studio: Product Management

JANUARY 8, 2021

Ramotion is a small design agency located in San Francisco, USA, that works with growing startups and enterprises. . However, UX studio is one of the fastest-growing app design agencies that was honored to be among the top B2B business service providers, according to the Clutch Global award 2020.

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Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. Big enterprises buy differently from individuals.

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B2B User Testing Banking Customer Experience 88

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

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Feedback Software Data Visualization Onboarding KPIs B2B 12

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

He was running a marketing agency at the time with a B2B focus. The book not only gives a framework for how you can potentially exploit people based on brain mechanics but also provides a moral compass on how to use those powers for good or evil. Through that process, I met my current business partner Andrew Bodis.

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Consulting Customer Experience Web Development Web Developers 72

Gainsight

JUNE 28, 2021

In many B2B companies, the gross retention rate and net retention rate are the key performance indicators of the business, so most companies like to put other leading indicators or checks in place to track the customer’s health. We incorporate elements of experience health using the CX framework. Additional Inputs.

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User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Amplitude

MARCH 16, 2020

Example: I was working on a JIRA integration for a b2b enterprise tool. I try to encourage teams to build up their own product discovery toolbox, instead of sticking to popular frameworks and processes. Working through one area doesn’t guarantee success (nor does working through all of the areas).

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Product Research Customer Experience User Testing Research Software 125

Product Talk

APRIL 21, 2021

The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. This is my framework. Is this what you pictured when you heard the word JEDI?

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Product Research User Testing Research Software Analytic Tools 291

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Process is important.

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Feedback Software Marketing User Testing Finance 162

The Product Guy

MAY 7, 2020

There are many frameworks available on building products and the approach varies individual to individual. This is especially important in the B2B space. Hard Skills Required for the Role. This section sets out my philosophy on how to build products. It contains subsections with steps that one should go through while building products.

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Technical Review Research Software Onboarding KPIs Product Management 159

The Product Guy

AUGUST 1, 2019

Story estimation :- The engineering team was fully onboard with estimating user stories using a complexity based framework. Previously she worked in the healthcare industry serving a B2B product. Our sprint was reconfigured to use “Deployed to Staging” as the final step in a sprint. More About The Product Mentor.

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Weak Development Team Software Review Technical Review Onboarding KPIs 149

Department of Product

OCTOBER 23, 2022

Yes, we’re B2B but are we targeting small businesses or enterprise? A deep dive into the tools, frameworks and processes used by product managers from top companies. What colour should our homepage CTA buttons be? Strategic decisions are fundamental questions of what value your product delivers, to who and why.

Research Software 52

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PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

He was running a marketing agency at the time with a B2B focus. The book not only gives a framework for how you can potentially exploit people based on brain mechanics but also provides a moral compass on how to use those powers for good or evil. Through that process, I met my current business partner Andrew Bodis.

Consulting 40

Consulting Customer Experience Web Development Web Developers 40

Business Acumen Institute

SEPTEMBER 4, 2019

The success of any enterprise is based on two things: Its products and services, and its talent pool. We help leaders understand several models related to positioning their brands correctly including PRESTO, which creates a framework for research and trend discovery. 2: How the Company Makes Money (the revenue model).

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Research Software User Testing Product Research B2C 40

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. SaaS product management is undoubtedly the engine that helps digital enterprises grow. Its framework gives sense to the often chaotic approaches and environments SaaS product management teams must face.

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Feedback Software Research Software User Testing Systems Review 59

Intercom, Inc.

MAY 14, 2019

Mid-market and enterprise sales deals are undeniably complex. Act II: Building a visual framework. I decided to leverage the DACI decision-making framework , which we use across broadly at Intercom, to clarify stakeholder roles in the deal. By incorporating DACI into my framework, I added a personal layer to managing the deal.

Data Visualization 147

Data Visualization Framework Agile Weak Development Team 147

Andrew Chen

DECEMBER 20, 2016

Note: This is a big topic that’s best addressed with live examples and interactive frameworks. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

Customer Experience 111

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Andrew Chen

DECEMBER 10, 2018

How chain letters were invented and rethinking its effectiveness in the framework of viral growth. When enterprising individuals started to experiment with postal mail, they figured out they could get a ton of engagement when they worded the letters a certain way, and promised certain things. Content marketing. Viral growth.

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User Testing Startups Technical Review Customer Experience 100

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

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