Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

UX Planet

JANUARY 18, 2024

It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. UX design, on the other hand, uses these insights to create intuitive, user-friendly interfaces and experiences.

Data Visualization 77

Data Visualization User Testing Research Software Product Research 77

DemandMatrix

FEBRUARY 7, 2020

With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. Because of which these organisations are able to track, assess and evaluate their existing as well as potential customers. They are fully equipped with proactive and result oriented marketing strategies for their niche.

Enterprise 52

Enterprise B2B User Friction Technology 52

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Use onboarding checklists to guide users to the Aha moments.

Onboarding KPIs 89

Onboarding KPIs Data Visualization Analytic Tools User Testing 89

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. Design with your customers, design with your constituents, not for them. Why are we continuously engaging with our customers? Why are we continuously engaging with our customers? Tweet This. Did we get it right?

Product Research 291

Product Research User Testing Research Software Analytic Tools 291

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. the process called customer validation.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

APRIL 24, 2024

TL;DR Userpilot is a product growth platform that enables customers to create in-app experiences to drive user engagement. It caters to marketing , customer success, design, and product teams at medium-sized and large SaaS B2B companies. For enterprise plan users, Userpilot offers single sign-on (SSO).

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Customer Feedback 87

Mixpanel

FEBRUARY 27, 2023

The problem we’ve seen across B2B software at large is that vendors hide their pricing, forcing expensive discovery calls and negotiations that waste time and leave customers questioning whether they’re getting a good deal (and they’re often not). Even custom plans can be built and purchased right online.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

The Product Coalition

NOVEMBER 29, 2021

During discovery, user interview is a well-known practice to understand the customer requirement and pain-point, however other alternatives help understand the customer problem more effectively and efficiently. For example, pain points in the customer journey are backed by data insights.

Data Visualization 167

Data Visualization Feedback Software Agile Product Research 167

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. What is tech-touch customer success?

Feedback Software 90

Feedback Software Technical Review User Testing Customer Experience 90

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Second is setting up the right funnels for access to users. First, we go out and talk to customers. To help us, Neha Bansal is with us.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Lenny Rachitsky

JANUARY 25, 2024

Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. Create a compelling reason to buy by addressing a critical problem or pain point for customers.

Marketing 69

Marketing User Friction User Testing Generative AI 69

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Mixpanel

MARCH 27, 2023

Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making all of our plans available online and our pricing transparent. At Mixpanel, one of our core values is Customer Focus. How is this good for customers? What’s so special about our terms and conditions?

Customer Experience 59

Customer Experience User Testing Data Visualization Analytic Tools 59

The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer. Make small bets with minimum viable products (MVP).

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. In Innovation Games, Luke Hohmann uses this within games to produce effective customer research. or “what would make you a rockstar?”. Make discovery memorable.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

Userpilot

NOVEMBER 29, 2023

It’s essential to choose product research tools that can provide the right insights for your business objectives, deliver high-quality data, are customizable, are easy to use, integrate with your tech stack, and offer great customer support. Customer Support : Do you get fast 24/7 customer support and training resources?

Data Visualization 83

Data Visualization Research Software Feedback Software Analytic Tools 83

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 110

Framework User Testing Research Software Feedback Software 110

The Product Coalition

AUGUST 25, 2020

The overlap of technological excellence and enterprise processes gives birth to new digital trends spanning different industries. It leaves a slight touch on almost all our everyday activities by changing how financial, retail, healthcare services, and enterprises operate today. TechTIQ Solutions Min. project size: $10,000 Avg.

Research Software 83

Research Software Feedback Software Consulting Artificial Inteligence 83

Intercom, Inc.

OCTOBER 1, 2019

and “What tactics will my team use to win and retain customers?”. That is, they explain how the product can be used in a particular context (use case), what pain points the product will solve ( problems to be solved ), and why the person being pitched should care (persona). How will I implement new sales motions?”

Outbound 155

Outbound User Friction Demo Enterprise 155

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Gaining new customers.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Table of Contents. What Is Freemium? What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. Here’s how it works: Users get access to the product for free. Book the demo to see how!

Analytic Tools 95

Analytic Tools Feedback Software Customer Experience Data Visualization 95

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Userpilot

APRIL 14, 2024

User-Centric Tracking : Unlike the broad-strokes approach of Google Analytics that prioritizes overall web traffic, Userpilot delves deep into individual user journeys. This means you can get a granular view of each user’s interactions , facilitating a deeper understanding of user needs, pain points, and preferences.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

AUGUST 30, 2021

Product analytics is user-centric data that reflects how your customers engage and interact with your product. A product analytics tool is a type of software that enables you to measure and visualize user data. The data you collect provides you with valuable and actionable insights into customer behavior and customer experience.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Mixpanel

FEBRUARY 2, 2021

No more data history limits on all new Free, Growth, and Enterprise Plans. At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Bain Public

JANUARY 30, 2023

Moshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. He fell in love with product management after seeing the gap that existed between what customers wanted and what engineering produced. Cultural fit in the organization.

Analytic Tools 52

Analytic Tools Data Visualization Weak Development Team User Testing 52

Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. While scoring based on product adoption is used by many companies, that alone is not enough to get a holistic health of your customers.

User Testing 59

User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Userpilot

MARCH 31, 2022

For example, a B2B SaaS company may be in business with small, mid-size, and enterprise-level companies that vary vastly in terms of sales cycles and customer lifetime values. The win rate or conversion rate is the percentage of qualified leads you convert to customers within the specified period. Win/Conversion Rate.

Customer Experience 87

Customer Experience Onboarding KPIs User Friction B2B 87

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98