Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. This is where the value of market owners comes into play.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 74

User Testing Research Software Banking User Friction 74

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions.

B2B 100

B2B Management Management Framework 100

Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. In smaller organizations, the ownership usually falls on product management. When Should You S.W.O.T?

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But you do need to choose.

User Testing 102

User Testing Workshop B2B Leadership 102

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off. 5. Stop Doing Product ROIs and Start Doing Market Segment ROIs.

Strategy 113

Strategy B2B Certifications Customer Experience 113

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I mean, the options are almost endless.

User Testing 141

User Testing Framework B2B Document 141

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Product Management University

MARCH 23, 2017

Neither label is conducive to market/customer focus. Think about strategy and execution. Strategy is everyone’s job — deciding what you’re going to do and why it’s valuable to the market. Execution is also everyone’s job — executing the strategy. Who are our target customers?

Product Management 113

Product Management Product Manager B2B Management 113

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

SEPTEMBER 20, 2017

The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Product usage patterns. The outcome? Organizational scale. Lifestyle choices.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. An internal tools Product Manager likely skews to the bottom-right.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs. Instead of competing in the existing markets, a radical innovator creates new ones.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 109

User Testing Customer Experience B2B Reference 109

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. and the SiriusDecisions Product Ownership Decision Framework.

Product Management 94

Product Management Product Manager Management Management 94

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Guy

FEBRUARY 3, 2019

In hindsight, my recruiting strategy was too broad. Lesson learned: narrow your recruiting strategy so that you find customers who have explicitly completed the behavior you want to explore. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. About John Kresse.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. and the SiriusDecisions Product Ownership Decision Framework.

Product Management 60

Product Management Product Manager Management Management 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Gainsight

OCTOBER 14, 2020

PMs carry the weight of collective feedback on their shoulders, and with the right tools, they can bring the product to the finish line—ultimate customer satisfaction. In the B2B space, product-driven companies have typically grown faster at scale versus sales or marketing-led organizations. Breakout Sessions.

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187