Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. A simple ChatGPT inquiry will give you everything you need.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Use the framework highlighted in this post as a guide. But should it?

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. To make matters worse, popular prioritization frameworks focus on short-term goals. What are value assumptions?

Analytic Tools 91

Analytic Tools Feedback Software Product Research User Testing 91

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready.

User Testing 143

User Testing Framework B2B Document 143

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

User Testing 108

User Testing Customer Experience Webinar Consulting 108

Bain Public

NOVEMBER 21, 2022

Product Collective’s INDUSTRY: The Product Conference was created in Ohio by product people Paul McAvinchey, Mike Belsito, and Rebecca Feliciano with the goal of bringing the best software product management professionals together. QUESTION 1: Do you think that company strategy and product strategy are the same?

Research Software 52

Research Software B2C User Testing Customer Experience 52

Product Management University

AUGUST 9, 2017

If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches. Why Every Product Strategy Needs a Strong Narrative .

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Amplitude

DECEMBER 18, 2020

This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

ProductPlan

AUGUST 29, 2019

Product Themes and North Stars. Themes and the North Star framework can be used by themselves or in tandem to address the traps above. North Star Framework. In contrast, a North Star Framework represents your product strategy with a primary (North Star) metric and a series of inputs. It is not generic.

Roadmap 83

Roadmap User Testing Customer Experience Customer Feedback 83

Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Consider a B2B SaaS company that develops project management software.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Guy

MAY 7, 2020

There are many frameworks available on building products and the approach varies individual to individual. This section sets out my philosophy on how to build products. It contains subsections with steps that one should go through while building products. Product Strategy. Hard Skills Required for the Role.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

AUGUST 30, 2023

About the author – Dave Martin Dave Martin is the founder of Product Leader coaching service RighToLeft , executive coach, and Chief Product Officer with over 20 years of experience. He has helped many leaders and teams refine their product strategies and shift from being feature-focused to product-led.

Customer Experience 100

Customer Experience User Testing Customer Feedback Research Software 100

The Product Coalition

MARCH 23, 2022

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 128

Startups Fractional CTO Technical Review Software Review 128

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. Part of it has to do with seniority (heads up vs heads down).

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Product Management Lessons from the Trenches

JULY 24, 2018

The link between a product change and its impact to the bottom line should be clear and measurable; anyone working on the product should have a clear picture of how a feature (or even a bug) they are working on translates to success. That’s where having a clear, well articulated formula can help.

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

Product Innovation Educators

APRIL 29, 2019

An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. A Simple IoT Framework for Product Managers.

Product Management 79

Product Management Product Manager Customer Experience Data Visualization 79

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Talk is a valuable resource for product professionals.

Blog 95

Blog Analytic Tools Research Software Feedback Software 95

Gainsight

OCTOBER 14, 2020

PMs carry the weight of collective feedback on their shoulders, and with the right tools, they can bring the product to the finish line—ultimate customer satisfaction. In the B2B space, product-driven companies have typically grown faster at scale versus sales or marketing-led organizations. Revenue or Reach?

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

BrainMates

SEPTEMBER 4, 2023

This is not a strategy and will likely not help you achieve your objectives. You need to create a growth strategy that aligns with your business goals and your customers’ needs. The product strategy must then outline how the product will deliver on the growth.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. You might also be interested in: Product Strategy and Prioritization with ServiceNow Group PM Which Model Should I Use? Knowing which model to use is tough!

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Bain Public

SEPTEMBER 24, 2019

A product manager is the CRO (chief repeating officer) One of the main responsibilities as a product manager is the never-ending and difficult task of building a shared understanding of the product strategy through listening, influencing, and repetition. The key is using the right decision-making framework.

User Testing 40

User Testing Product Management Product Manager User Friction 40

Mind the Product

MARCH 7, 2018

In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” ” – Martin Eriksson , Mind the Product.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Product Research 93

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? What colour should our homepage CTA buttons be?

Research Software 52

Research Software Product Research Product Management Product Manager 52

NextBigWhat

SEPTEMBER 5, 2019

In the week prior to this, we had Deepak Abbot, VP of Product @ Paytm share key insights on what makes the growth tick at Paytm & much more. And in this week’s AMA, we had the pleasure of hosting Shashank Mehta, Director of Product Strategy at Razorpay to talk about Product Management career and had an extremely lively conversation.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Good Product Manager

JANUARY 28, 2018

On an almost daily basis, I’m talking to product management leaders who find that agile is causing their product managers to focus too much on short-term tactical activities that are isolated from the broader product strategy and lifecycle. Sales Is Trying to Change My Product Roadmap! Even in agile.).

Agile 60

Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

On an almost daily basis, I’m talking to product management leaders who find that agile is causing their product managers to focus too much on short-term tactical activities that are isolated from the broader product strategy and lifecycle. Sales Is Trying to Change My Product Roadmap! Even in agile.).

Agile 60

Agile Events Roadmap User Testing 60

The Product Coalition

MARCH 21, 2019

But I was in B2B for 7 years and I know that there are many other reasons the sale could have gone through. In the land of B2B, “y” customers may have said they were going to sign if you have feature “x”. You don’t release one feature at a time and then wait patiently for a few months to see what happens to your metrics.

Definition 60

Definition User Testing Product Research KPI 60

Amplitude

FEBRUARY 4, 2019

In today’s digital age, it’s this kind of impact-driven product strategy that is the foundation of systematic growth. Because of this, Product Managers are always trying to develop a deeper understanding of their users’ product journey, identify new opportunities to offer value, and continuously improve product engagement.

Data Visualization 61

Data Visualization Customer Experience Analytic Tools Reporting Tools 61

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B customers, it is feasible and efficient to have a call for direct feedback.

Data Visualization 156

Data Visualization Customer Feedback User Testing Analytic Tools 156

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

Product Management 81

Product Management Product Manager Management Management 81

Product Talk

MAY 10, 2023

That was my first introduction to the continuous discovery framework. ” I think especially in the B2B context, when you’re not the end user, you’re not building it for yourself, you really have to do a lot more getting into the customers and figuring out what they really need since it’s not you using it.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 85

User Testing B2C Product Research B2B 85