Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. These titles may sound similar, but they encompass different levels of organizational expertise and leadership. They make tactical decisions that directly affect product performance and market positioning. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

OCTOBER 16, 2022

This term was originally coined by Michael Treacy and Fred Wiersema in their book “ The Discipline of Market Leaders ”, where customer intimacy is one of the three “value disciplines” that a company can follow in order to grow, and the other two models include “product leadership” and “operational excellence.”. The three value disciplines.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Management University

NOVEMBER 17, 2022

This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms. It sets the product up for long-term success and market leadership in chosen verticals without sacrificing short-term revenue. Here’s the reason I love the vertical market approach. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

People-First Product Leadership

JUNE 3, 2024

“ My need is … / because I would like … / I desire … / I need …” Requests - Make a clear, positive, actionable request. Applying NVC also helps to build trust, open up communication, and build a foundation for a positive working relationship when you’re in an enterprise B2B product space.

Product Management 52

Product Management Product Manager Product Research Customer Feedback 52

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. You’ll learn how to propose and negotiate product outcomes with your leadership team. Tweet This.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

Product Management University

JUNE 21, 2021

Don’t confuse leadership and influence with a dictatorship. Strong leadership and influence from product management starts with superior market knowledge. Just because leadership, vision and strategy are part of your product management job description, doesn’t mean people trust you to do those things. Consider It!

Product Management 148

Product Management Product Manager Healthcare Leadership 148

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Lenny Rachitsky

APRIL 11, 2024

Find the full transcript at: [link] Where to find Todd Jackson: • X: [link] • LinkedIn: [link] Where to find Lenny: • Newsletter: [link] • X: [link] • LinkedIn: [link] In this episode, we cover: ( 00:00 ) Todd’s background ( 06:07 ) First Round Capital’s PMF framework ( 09:07 ) Why product-market fit is so (..)

User Testing 92

User Testing Framework Product Marketing Marketing 92

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? As Head of Product, I cover both B2C and B2B technologies. In almost every workplace I’ve worked in, when this symptom persists, leadership would have no choice but to respond with efforts designed to reduce the time spent in standups.

Research Software 133

Research Software Reporting Tools Product Research User Testing 133

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage).

Product Strategy 115

Product Strategy Strategy User Testing Weak Development Team 115

Userpilot

JUNE 12, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. They promote the right features of the product to the right users at the right time.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves.

Product Strategy 104

Product Strategy Strategy User Testing Weak Development Team 104

Mironov Consulting

JANUARY 24, 2024

But I rarely see the right person in the right position, empowered by the CEO, politically astute, experienced in multiple functions, and with enough gravitas to keep everyone playing along.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Management University

NOVEMBER 6, 2018

In order to consistently deliver solutions that are valuable enough to make customers measurably better at their business, product managers absolutely, positively have to know WHAT their target customers are trying to accomplish, WHY those business goals are important, WHAT’s stopping them and how success is measured.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Intercom, Inc.

JUNE 9, 2020

But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”. We asked Mark Weidick, the general manager of legal ops platform SimpleLegal , what he thought was most important about leadership during a crisis.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Bain Public

OCTOBER 4, 2022

Product Momentum is an ITX podcast intended to entertain, educate, celebrate, and give a little back to the product leadership community. He acquired the breadth of experience to find common denominators to make businesses successful through his leadership roles at San Francisco Bay Area startups and high-growth companies.

Entertainment 52

Entertainment Customer Experience Leadership B2B 52

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. Thought Leadership Think of any well-established company. Very little. What do they have in common?

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Product management and leadership From the struggle to balance innovation and market fit to maintaining a customer-centric approach to product development and navigating talks with business partners, product leaders face many challenges. Product management and leadership speakers. leadership to uphold your customer-centric focus.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

NOVEMBER 14, 2022

Follow these steps to provide additional insights for your leadership and sales teams. Sometimes, you’ll find that the term leadership wants to define their niche isn’t the best. You need to determine whether these are generic business blogs or real thought leadership. Thought leadership is abundant. The data is great.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives. How is the outcome-based roadmap different from regular roadmaps?

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. What I look for in a designer portfolio 1.

User Testing 119

User Testing Startups B2C Product Research 119

Product Management University

JUNE 20, 2017

There are seven legs in the race for market leadership. The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Here are the runners and the goals of each. Market & Product Strategists.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

Mixpanel

FEBRUARY 10, 2021

Tracking a product’s position within its macro-environment can help teams keep their eyes on bigger opportunities and long-term planning. B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. He has also held product leadership roles at Twitter, Google, and Yahoo. Ecosystem metrics.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Userpilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Plan blog offers insights into a full spectrum of product management topics like leadership, product discovery , and data analysis. 10 secrets to B2B product research.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Mironov Consulting

FEBRUARY 28, 2024

  My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.   There’s   (Agilists state this in the positive: “start less, finish more.”)

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Guy

MARCH 17, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below….

Finance 60

Finance Product Research B2B Data Visualization 60

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I

Product Management 52

Product Management Product Manager Branding Leadership 52

Mironov Consulting

DECEMBER 31, 2019

For those of us who’ve stepped into the Head of Product role a dozen times or more, these are clear indications that senior product leadership is missing. Rich has led B2B/enterprise product management teams at every stage of company evolution, and helped a score of clients hire strong product leaders. product strategy.

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52