Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Engage customers with in-product messaging.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

FEBRUARY 3, 2023

Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time. Create in-app surveys code-free with Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

APRIL 8, 2024

Think about the last software application that you used for work. This is best done through contextual in-app messages highlighting the benefits of the additional/premium features. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 235

Product Research User Testing Engineering Testing 235

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Showing testimonials and reviews on your platforms so customers can see you’re trustworthy. Asana’s humorous error message.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Gainsight

MAY 7, 2020

Now, most organizations are settling into the reality that digital businesses will continue to grow, but due to uncertainty, most need to be more conservative on spending. We’ve written about process solutions to “do more with less” But how can you do more with less software spend ? up for renewal), behavior (e.g.,

Analytic Tools 59

Analytic Tools Customer Communications Feedback Software Customer Experience 59

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. What is the importance of the AARRR funnel for B2B software marketers?

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

DECEMBER 3, 2022

Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets. Potential customers analyze competing products and read reviews.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Customer love improves word of mouth, positive reviews, customer retention , customer loyalty, and customer stickiness. Use emotional design and messaging to develop brand consistency. Positive reviews. Stick around and become loyal.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

NOVEMBER 23, 2023

Product strategy not actionable Despite the efforts invested in crafting product strategies, they often fall short due to their lack of actionability. If you don’t do it, you’re going to build software or features that nobody uses. Some may require coding, others may not. Have a look at the Venn diagram below. Fake door test.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. Many B2B solution providers unintentionally (and unknowingly) complicate the sales process for their prospective customers. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. Many B2B solution providers unintentionally (and unknowingly) complicate the sales process for their prospective customers. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

NOVEMBER 2, 2023

Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

FEBRUARY 10, 2023

But you can also create personas based on legitimate user research and make them more useful when designing your onboarding process , marketing messages , sales scripts, and more. Let’s review four types of personas for different teams and use cases. Why is creating personas important?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

JULY 2, 2022

They made sure to communicate the main message and then direct users to their blog where to read more about it or to the pricing page to easily compare the new options. Ahrefs did just that with in-app messages on their pricing page inside the app. In-app messages work great for making sure users hear the news. A banner is good.

User Testing 98

User Testing Feedback Software Customer Experience Customer Feedback 98

Userpilot

DECEMBER 10, 2023

The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion. Advantages of sales-led growth Sales-led growth has been the dominant go-to-market approach for enterprise software companies for several reasons. Review The last part of the four-step process is review.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. Also, keep in-app prompts contextual ; you want to send the right upgrade message at the right time so that you don’t come off as ‘sales-y.’.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

APRIL 18, 2023

Userpilot is a customer success platform that can help you trigger personalized in-app messages, create surveys, and access advanced product analytics to grow your SaaS. So why not get a Userpilot demo to improve customer success without coding? This welcome message not only leaves a nice impression.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

The Product Coalition

APRIL 27, 2020

I have been mostly working with B2B products and internal software solutions, and one thing I’ve learned is that users that are forced to use your product are a very unforgiving audience. Bottom line: we do not even expect software to work any more. We do not even expect software to work any more.

Research Software 78

Research Software Reporting Tools Customer Experience Software Review 78

Intercom, Inc.

OCTOBER 14, 2019

“The old world of sales was akin to a high stakes poker table” If you’ve tried shopping for software in the last two decades, you’ve likely experienced the old world of sales. As a buyer, you were probably greeted by a message along the lines of: “Interested in our product?

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Userpilot

SEPTEMBER 29, 2022

Behavioral advertising aims to show potential customers the ad at the right time with the right message to compel them to purchase your products. With behavioral targeting, you decide what visuals and messages to show to specific audiences. Not to mention that you can create microsurveys code-free with Userpilot. This is huge.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? When you go from B2B SaaS marketing to enterprise or vice-versa, it’s not just the target audience that changes but the methods behind every marketing campaign as well.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228