Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. It was a hard decision to make because no CEO wants to hire people and then have to let them go due to his/her business decisions. As a consumer, Peloton remains one of my favorite brands, even though the company has seen better days.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JULY 16, 2021

Your brand. They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. You may want to review your onboarding processes or product-market fit to meet their expectations.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. Who would you want your brand ambassador to be? What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 118

Startups Feedback Software Onboarding KPIs Customer Experience 118

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. Create your customer personas either using software such as Hubspot or customizing an online template.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userzoom

MARCH 28, 2018

We now live in a world where one disgruntled customer can really screw-up and damage a brand, and so we need to be taken seriously. How long before UX truly takes a central position within organisations? I can write code. Your customers define your brand identity. So the customers have defined the brand identity there.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Gainsight

AUGUST 22, 2019

For others, CS is taking on more revenue-related activities , like upsell and expansion, or marketing-related activities like advocacy —be it reviews, event speakers, advisory councils, success stories, and more. . B2B might work differently than B2C. Responsibilities will shift and so will KPIs.

Customer Experience 20

Customer Experience Customer Feedback User Testing Marketing 20

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? If you work on software that your internal colleagues use (e.g. Tweet This. Who should conduct customer interviews?

User Testing 196

User Testing Reporting Tools Customer Experience Research Software 196

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Provide personalized in-app flows to create a positive customer experience. Annual Recurring Revenue (ARR).

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

Gainsight

DECEMBER 21, 2020

It’s one reason many companies are starting to use Gainsight as the foundation for their customer marketing efforts as word of mouth is just as crucial in the B2B world as it is in B2C. . That’s why it’s critical to promulgate advocates’ voices and focus on tools that help provide positive customer service experiences.

Customer Experience 52

Customer Experience B2C Software Review Management 52

The Product Coalition

FEBRUARY 23, 2022

It affects how the customer perceives your product and brand, influencing how much revenue potential you can tap into. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. patents, brand) human (i.e. producing hardware, software) intellectual work (i.e.

User Testing 127

User Testing Research Software Customer Experience Product Research 127

Revulytics

DECEMBER 16, 2019

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Gainsight

APRIL 27, 2020

In essence, the argued position is usually either a ‘Yes’ or a ‘No’: clear, decisive, and primarily supported by one’s conviction, with minimal objective information supporting the position. On the other extreme are companies selling directly to consumers (B2C) or small customers (SMB).

User Testing 71

User Testing Customer Experience Customer Feedback Feedback Software 71

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Who else at the company was engaging with your customers? Where did that knowledge come from? We had a lot of, “How do people interact with a walkie-talkie app?”

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

MAY 25, 2018

Subscribe to Age of Product’s Brand-New Youtube Channel Now available on the Age of Product Youtube channel : Hands-on Agile Webinar #1 on product discovery anti-patterns. Then you start building the product, [and] you deliver the product by shipping code to resilience system at will. That’s my world.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Mixpanel

FEBRUARY 23, 2021

. “You haven’t found product-market fit on just a few hundred users… In the early days, user interviews are your main source of feedback, but eventually, you can leverage metrics such as usage growth, revenue, retention, customer referrals, churn, reviews, NPS scores, and PR, to name a few. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

DECEMBER 11, 2018

Obviously, team meetings are much simpler when sharing the same room , even if we rely on the best software out there. One general principle, whether you are working on a B2B or a B2C product, is that your customers are “out there”. Building a brand is not something affected by where you are.

Analytic Tools 60

Analytic Tools Technical Review Data Visualization Customer Experience 60