Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

APRIL 24, 2024

If you, too, are looking to streamline your user research process, there is no tool better than Userpilot. It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. She didn’t have to use another tool for this purpose. Book a demo to learn more.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Product Talk

MAY 15, 2024

This topic was inspired by a question that came up in the CDH community, where a member was looking for specific tools people had used to run in-app surveys. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This survey would ask people whether they were using Orion for work or personal use.

Product Research 261

Product Research Feedback Software Analytic Tools User Testing 261

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Imaginary Cloud - Design

JANUARY 30, 2020

In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. In broader terms, the concept can be defined as data preparation and presentation through the use of machine learning and natural language processing (spoken or written).

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. In our survey, nearly half (47%) of support teams report that inbound volume has increased since the outbreak and by an average of 51% above their normal volume.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Here’s an example of our blog post about funnel reports in SaaS. Book the demo to find out more!

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Intercom, Inc.

AUGUST 13, 2019

Automated customer service isn’t a new concept. Here’s an inside look at how we’ve implemented personalized, automated customer service at Intercom, and ideas about how to successfully implement automation as part of your own support offerings in the future. What is automated customer service? Why automate your customer service?

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

The Product Coalition

MARCH 14, 2023

Despite being a vital safety and security tool, KYC failure is a significant headache for fintech apps. Don’t have the right docs: 38% of respondents report abandoning an application for a financial product because they did not have the right identity credentials, such as a passport or digital identity.

User Testing 138

User Testing Analytic Tools Data Visualization Research Software 138

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences.

Data Visualization 85

Data Visualization Research Software Reporting Tools User Testing 85

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

DECEMBER 11, 2018

Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions. Crucially, enabling these channels can be just as much a vehicle for sales as it is for customer service. Website visitors who chat pay 13% more than those who don’t, according to our data.

B2C 126

B2C Customer Experience User Testing Product Research 126

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Revulytics

SEPTEMBER 18, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services. Leveraging analytics tools is crucial for fine-tuning monetization strategies and providing insights.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

JULY 21, 2022

Most importantly, big data and machine learning have paved the way for robotics automation and various software applications. Besides, these e-commerce technologies have promoted the instant transfer of data and mobile devices. A report by eMarketer states that online retail sales will reach $6.17 trillion in 2022.

Reporting Tools 146

Reporting Tools Artificial Inteligence Data Visualization Wireless 146

Intercom, Inc.

NOVEMBER 4, 2020

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Resolution Bot can even help speed up self-service by offering relevant answers based on what customers are typing – before they even hit the enter key.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. This involves syncing customer data across all channels to personalize interactions. Difference between B2C and B2B customer experience.

Customer Experience 88

Customer Experience B2B User Testing Customer Feedback 88

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. Data collection automation.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. To be effective, anticipatory design needs data. Are you ready to dive in?

Data Visualization 77

Data Visualization Feedback Software Customer Experience Customer Feedback 77

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Apply heatmaps and session recordings for a visual understanding of user activity, identifying engagement areas in the UI, as well as areas that create friction. Tools like Loom adopt this approach. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion

B2C 60

B2C B2B Feedback Software User Testing 60

AB Tasty

MAY 21, 2024

Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, spoke with Talia about emotional marketing as a tool for optimization, delving into how customer research can facilitate the experimentation process, reduce the rate of failure, and earn the buy-in from company stakeholders. Why B2B purchases are more emotional than B2C. (15:50)

Product Research 52

Product Research Marketing Research Software User Testing 52

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Data shows that customers expect to be interacted with, and those interactions heavily influence retention.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

SEPTEMBER 23, 2022

Userpilot helps you collect invaluable user insights from in-app to identify drivers for customer satisfaction or dissatisfaction. Customer churn or customer attrition refers to the number of customers who stopped using your product or service over a fixed time frame. Your messaging, thus, sets the tone for their expectation.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Intercom, Inc.

OCTOBER 13, 2022

Intercom customers report 31% higher engagement, 22% higher activation, and 21% higher retention after implementing Intercom for customer engagement”. Third, a new visual bot builder. And finally, a new tooltips feature – our first ever customer-initiated message type. There are no additional charges.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Guy

JUNE 18, 2020

During the third stage, input is analyzed and during the fourth stage, the insight gained from analysis is used to make decisions. Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Get Insights. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Gainsight

JULY 1, 2022

PLG achieves these objectives by leveraging product usage data to deliver immersive product experiences at scale. . We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. The results were some of the most insightful data we’ve seen in some time.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

APRIL 29, 2021

That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one year. Fortunately, there is quite a selection of customer onboarding tools and platforms available on the market to simplify the implementation of onboarding processes for your SaaS product. Why is customer onboarding important?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mironov Consulting

SEPTEMBER 14, 2020

They come from professional services groups — which is all bespoke contracts and project management. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Questions: “Have you ever had a team of product managers reporting directly to you?

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

MARCH 28, 2022

Additionally, ensure that the CTA is highly visible, by ensuring it is visually clear (above the fold, contrasting colour, large enough,…) and easy to interact with (large enough tap size, enough padding, …). Try to word the error messages in a neutral tone and provide customers with an idea of how to fix the issue.

Customer Experience 127

Customer Experience User Testing Data Visualization Messaging 127