Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. Use their feedback to make product improvements that prevent future churn. What is B2B marketing automation?

Feedback Software 87

Feedback Software Analytic Tools B2B Embedded Analytics 87

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Collect user feedback to improve your user flows.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools User Testing 90

Usersnap

MARCH 16, 2023

Customer feedback is crucial to providing the best experience that users need. Usersnap helped POM leverage customer feedback to increase revenue and support the B2B2C model. Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Gainsight

NOVEMBER 1, 2022

Previous tough times have improved SaaS. I understand what other SaaS leaders are feeling in the current downturn that’s being fueled by one thing after another. Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. This article was originally published in Built In. .

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter. Improved in-app experiences would lead to a greater user activation rate by increasing the value of your product to customers.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MAY 20, 2024

Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. So they created a software that provides control, visibility, and payment methods for corporate finance teams. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. When that happens, the solutions are ready and available to use. You can get it from users directly by asking them to fill in forms or provide feedback.

Data Visualization 77

Data Visualization Feedback Software Customer Experience Customer Feedback 77

The Product Coalition

DECEMBER 15, 2020

According to Statista.com, people in the United States make their purchases more via mobile apps than via mobile websites. In March 2019, Amazon saw 85 percent of mobile activity coming through its app. users will have made at least one purchase via web browser or mobile app on their mobile device, up from 167.77 million U.S.

Feedback Software 126

Feedback Software Technical Review User Testing Customer Feedback 126

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. For another example, let’s imagine a product team working on a B2C subscription product.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. People around you should feel the (positive) impact of your presence.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Having a product analytics tool with robust segmentation means that you get better, richer insights and more meaningful engagements with your users.

Data Visualization 58

Data Visualization Analytic Tools Feedback Software Reporting Tools 58

Amplitude

AUGUST 4, 2020

For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy. There is no “correct” retention rate benchmark to aim for that holds across all SaaS industries. How to Calculate MRR Retention Rate.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C).

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

FEBRUARY 5, 2023

The pivot shows the need for continuous customer feedback and observing market trends and the competitive landscape. The Platform pivot is exactly what you think it is. It is a change of the platform the service/product is offered. Technology pivots are those more taken behind the scene, where all the magic is created.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. Not all user feedback is useful and the feedback tools available in SaaS vary widely in their effectiveness. User in-app feedback is data you collect inside the app through in-app surveys.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization User Testing 90

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It is a good tool to have and can be used over and over again. . B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Innovatemap

OCTOBER 31, 2019

120WaterAudit is a water program management company that uses software, kits, and services to manage and execute water quality programs that improve public health outcomes. The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We look at product and software differently from the traditional product mindset. A kind of consumer goods mind-frame.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Gainsight

MAY 14, 2020

They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other. If you thought Customer Success technology was just for CS professionals, think again!

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Gainsight

NOVEMBER 23, 2022

Customers felt a community hub is the solution in tough times. Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. But what I thought was unexpected were the thoughts ready to also make a positive impact on their company.

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

Usersnap

JULY 15, 2020

However, e-commerce and software companies have a slightly different, additional challenge on their hands. In e-commerce and software, the competition is always just a few finger-taps our mouse clicks away. Why E-Commerce and Cloud Software Companies Need Customer Experience Managers. The unique role of a CX manager.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Mixpanel

MAY 23, 2024

We usually try to have seven or eight calls with customers to validate whether there is enough traction for the idea, but you could get creative with how you get that qualitative feedback, especially if this might not be a risky feature. Phase 3: Alpha testing Next is alpha testing (sometimes called “running pilots” in the B2C world).

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ You should be getting feedback all the time.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Userpilot

APRIL 7, 2021

Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. The more positive interactions they have, the more likely they will turn into long term customers and become product advocates. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 62

Onboarding KPIs User Testing Customer Experience Customer Feedback 62

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Feedback is a gift! Feedback is a gift!

Technical Review 40

Technical Review Leadership Product Research B2C 40