The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

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The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics. What is a Senior Product Manager? Which Role Is Right For You?

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The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

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Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. Customers expect the product to be customised to their needs. For example.

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Feedback Software Analytic Tools Onboarding KPIs B2B 128

Lenny Rachitsky

DECEMBER 12, 2023

I need some benchmarks What is good retention What is a good activation rate (and how to determine your activation metric ) What is a good payback period What is good monthly churn How to measure cohort retention What is a good growth rate 9.

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User Testing B2C Product Research B2B 84

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. The problem occurs when the organization intends to scale or switch to production from a beta.

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ProductPlan

NOVEMBER 2, 2021

In particular, we’ve observed customers struggling to democratize access to the artifacts & insights that inform prioritization and go-to-market. The roadmap can serve as an organizational blueprint that binds strategy and execution. As a result, product managers spend too much time answering low-value questions from stakeholders.

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Data Visualization Reporting Tools Analytic Tools Research Software 84

Userpilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. A product roadmap from ProductPlan.

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Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Product persona vs user personas vs buyer personas.

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Feedback Software Research Software Analytic Tools User Testing 88

Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” For another example, let’s imagine a product team working on a B2C subscription product.

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Product Research User Testing Customer Experience Feedback Software 355

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. They may be able to provide market insight, displace incumbent competitors, and actually enforce change in the organisation.

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User Testing Customer Experience Customer Feedback Onboarding KPIs 120

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

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Analytic Tools Customer Experience B2C Enterprise 181

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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UX Planet

FEBRUARY 1, 2024

This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

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The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. Highlight: When You Should (and Shouldn’t) Outsource Your Marketing 11.

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The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. There are support people, marketers, product managers, salespeople.

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The Product Coalition

OCTOBER 5, 2021

project managers or SMEs guiding roadmaps) A Product Development Health Check can help identify issues in your product development practice, find the underlying causes and give you ideas about how to address them. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

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Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

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Userpilot

NOVEMBER 21, 2023

That’s because there are no 2 product organizations that would be exactly the same. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The way things are done also differs from market to market and vertical to vertical.

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Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. It was an amazing journey to build a marketing automation-type solution and a company.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

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Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Amplitude

DECEMBER 18, 2020

A strong focus on product analytics helps you keep track of important touchpoints at each stage of the journey and build a comprehensive picture of how people interact with your product. This comprehensive picture of customer behavior helps your team make smarter decisions about your long- and short-term product strategy, as well.

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Data Visualization Analytic Tools User Testing Product Research 116

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. How do you figure out what your customer needs from your product?

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User Testing Research Software Feedback Software Data Visualization 52

Roadmunk

APRIL 3, 2018

There are lot of tools that come out in the market today that promote that type of linear thinking. What I want product managers to understand is it’s not a linear process. Latif: One of the concepts around product strategy that I’ve always struggled with is, when can a PM really start to take ownership of it?

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Research Software Feedback Software User Testing Product Management 89

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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Mind the Product

DECEMBER 14, 2017

However, as a product manager and a writer, this got me thinking about what went into making these shows. Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? Identify the Metrics That Matter.

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ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Why Customer Empathy Matters. Post-launch.

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User Testing Research Software Feedback Software Product Management 52

Mixpanel

MARCH 7, 2021

Getting that feedback is invaluable in shaping opinions, planning projects, and presenting strategy to management.” ” Netali Jakubovitz Group Product Manager, Doodle. “I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Product Talk

MAY 10, 2023

In the time that I’d been with the company over the previous number of years, we had iterated on how to do product roadmap discussions as our company grew from 5 when I started to 40, 50, 60 people and growing the engineering team and trying out different ways to have the “What do we work on next?” Product strategy board.

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Product Research User Testing Feedback Software Research Software 130

NextBigWhat

SEPTEMBER 5, 2019

In the week prior to this, we had Deepak Abbot, VP of Product @ Paytm share key insights on what makes the growth tick at Paytm & much more. And in this week’s AMA, we had the pleasure of hosting Shashank Mehta, Director of Product Strategy at Razorpay to talk about Product Management career and had an extremely lively conversation.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Often software PMs have a background in UX or marketing. But what exactly is an AI product manager? Nest, Tesla Autopilot.

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Artificial Inteligence Reporting Tools Software Review Data Visualization 75

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

MARCH 21, 2019

Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution. Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

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Analytic Tools Strategy Technical Review Customer Experience 60