Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. Fortunately, there is quite a selection of customer onboarding tools and platforms available on the market to simplify the implementation of onboarding processes for your SaaS product.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. Their challenges and pain points.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Userpilot

MARCH 24, 2024

Review generation user flow. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Once they fill it out, the user gets a unique referral code in their email. Review generation user flow Positive reviews help build social proof and make it easy to acquire new users.

Data Visualization 93

Data Visualization Customer Feedback Analytic Tools User Testing 93

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. AI isn’t just for tech giants, of course.

Artificial Inteligence 75

Artificial Inteligence Reporting Tools Software Review Data Visualization 75

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. Or following up diligently to see if their problem has been solved. Source: hyperise.

Analytic Tools 95

Analytic Tools Software Review Data Visualization Customer Experience 95

The Product Coalition

AUGUST 3, 2022

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). eCommerce businesses can reach a global market. mCommerce is growing rapidly due to the increasing number of people who own smartphones and other mobile devices.

User Testing 121

User Testing Research Software Software Review B2C 121

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Product Talk

SEPTEMBER 1, 2021

When Teresa shared this story in Continuous Discovery Habits , she wrote, “While Lisa’s team did a great job executing on their discovery and were able to bring a successful product to market, all that work would have gone to waste if they weren’t able to get their sales team (and other business stakeholders ) on board.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. B2C companies tend to have higher trial conversion rates but lower customer lifetime values. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

JULY 16, 2021

User retention is more cost-effective than customer acquisition and reduces the pressure on marketing to decrease the customer acquisition cost. Product-Market Fit (PMF). They are the customers you should reach out to for reviews. You may want to review your onboarding processes or product-market fit to meet their expectations.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

UX Planet

FEBRUARY 1, 2024

This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market. This can range from onboarding new software to ongoing technical support.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Gainsight

NOVEMBER 1, 2022

Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. It was a hard decision to make because no CEO wants to hire people and then have to let them go due to his/her business decisions. New growth avenues. We don’t have to make such choices anymore.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product. What is product growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 80

Analytic Tools Data Visualization Customer Experience User Testing 80

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 30, 2021

Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). This often involves working with adjacent teams (marketing, sales, customer support) and bridging any gaps to make sure everything can be delivered in time. Align multiple teams (engineering, design, marketing, sales, etc.).

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. The post Why Digital Customer Success Is Crucial in 2023 and Beyond appeared first on Gainsight Software.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems. The real value of our forecasting product is in its filtering, where we dramatically outperform the market. We’re the best in the market.”

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Innovatemap

OCTOBER 15, 2020

Sales and marketing have long carried the torch on the marathon journey to revenue for digital and non-digital companies. As digital products continue to take a front seat in both the B2C and B2B markets, some shifts have occurred that are worth looking into by existing revenue leaders and product leaders — such as product-led growth.

Customer Experience 52

Customer Experience Software Review B2C Download 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. While more companies are making partner channels a key growth strategy, they need to start thinking about how they’ll close the loop on co-marketing and co-selling to determine how, um … “co-customer successing” is part of their revenue engine. Time for an executive business review (EBR)? The result?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Organizations had to restructure to support higher velocity and more streamlined sales and marketing models. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Userpilot

APRIL 20, 2022

Study the market, i.e., your target audience and competitors. Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. The time tracking software Harvest displays all product features on the screen. Don’t like coding?

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization User Testing 89

Userpilot

DECEMBER 21, 2022

Customer Acquisition Cost (CAC) estimates how much it costs your business in sales and marketing to acquire a new customer. Add sales and marketing expenses for a certain period (monthly/ yearly) or campaign to calculate it. B2C apps tend to have a higher DAU/MAU ratio than B2B apps. Time to Value. Tracking In-App User Behavior.

Analytic Tools 90

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 90

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). It’s tailored to anyone involved in bringing products to market, from founders and heads of product to UX designers and product owners. Leading the Product.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. That means SaaS product and marketing teams need to shift their focus toward product adoption.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Gainsight

AUGUST 22, 2019

“Why should my Customer Success (CS) teams think marketing?”. Marketing wrote the book on digital and personalized engagement (with prospects), so “thinking marketing” for CS leaders is an approach for scalable personal engagement. This domain is still forming, and whatever works for SaaS companies may not fit other markets.

Customer Experience 20

Customer Experience Customer Feedback User Testing Marketing 20

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? Product Can you tell if your product is on the right track?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107