B2C Messaging Naming Product Marketing 
Product Management University
MARCH 30, 2023
The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. Marketers generally answer that question by dividing potential customers into groups based on shared characteristics.
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
APRIL 24, 2024
This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice.
Userpilot
FEBRUARY 12, 2021
However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?
Userpilot
FEBRUARY 18, 2021
I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Or it allows Product Marketers to promote the latest webinar to their users in a slideout.
Intercom, Inc.
NOVEMBER 7, 2019
Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. Short on time?
Intercom, Inc.
MARCH 12, 2020
And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. It’s when a company recognizes you by name, knows your preferences, and delivers on them. Ali: I’m a product marketer. Take chatbots, for example.
Expert insights. Personalized for you.
130 
Let's personalize your content