Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization User Testing 92

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. Across the board, user journeys are increasingly digital—and that’s a good thing for product marketers.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

APRIL 18, 2024

A free trial is a chance for potential customers to experience product value. As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types. Be a Generalist.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types. Be a Generalist.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types. Be a Generalist.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. Try Different Sizes The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. Try Different Sizes The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. What are the core responsibilities of a #product manager?

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. What are the core responsibilities of a #product manager?

Events 60

Events Leadership Marketing Product Management 60

Mironov Consulting

JULY 27, 2023

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  (See the chocolate cake problem.) Of course, it’s not that simple or clean.  If

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. Use customer satisfaction surveys-Product Market Fit (PMF). If 40% or more answer “very disappointed”, your product fits its current market well.

Feedback Software 91

Feedback Software Analytic Tools Data Visualization User Testing 91

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding. Take an email marketing tool.

Analytic Tools 93

Analytic Tools Software Review Data Visualization Customer Experience 93

Userpilot

MAY 21, 2024

Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

JULY 16, 2021

Product-Market Fit (PMF). Net Promoter Score (NPS) keeps track of your product’s user sentiment and how likely your users are to recommend your product to their friends, typically on a score of 1-10 (where 10 means most likely). They are running into issues with your product. Customer Satisfaction Score (CSAT).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Create Microsurveys to Collect Customer Feedback And Improve Your Product. Userpilot lets you create different microsurveys to collect user sentiment, such as NPS, CSAT, CES, product-market fit, etc.

Analytic Tools 87

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 87

The Product HQ

FEBRUARY 6, 2023

In light of this challenge, some senior product managers leverage their seniority within a company to liaise with the sales team to merge the sales and product pipeline. Then, the sales and marketing teams run campaigns to generate interest, build awareness, and convert customers. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

MARCH 6, 2020

I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. The biggest challenge is to create products that effectively solve customer needs and to achieve a product-market-fit. Working on the UX for our target audience – 50+ – has also been challenging.

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

The Product Coalition

OCTOBER 11, 2019

original: producttribe.com Stage 1: Establishing Product/Market Fit The most important thing you need to remember is that you should only work on a product that you’re sure people really need. At Stage 1, customer interviews should help define your product/market fit.

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

Revulytics

DECEMBER 16, 2019

Who attends Mind the Product (MTP)? The product management community typically represents above 75 percent of the attendee pool at MTP. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Userpilot

JUNE 27, 2022

For instance, a marketing message for a developer will not apply to a product manager. Developers are difficult to market to. Traditional B2B or B2C or B2B2C marketing won’t work on developers. The post What Is Developer Marketing? Book a demo call with our team and get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

MAY 19, 2021

While influencer marketing is widely used in B2C marketing (think Instagram influencers and unboxing videos!), more and more B2B SaaS brands are using it in their marketing strategy too. The post 8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Research Software 119

Research Software B2B User Testing Customer Experience 119