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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! The key is to share data between the teams anyway. What are closed-loop analytics?

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4 Sales secrets for outbound sales lead conversions

DemandMatrix

Once you are ready with an ample amount of leads, got through filling out a form, attending a webinar, reading a blog or downloading a video, the Sales representative enters the frame to reach out to the prospects. Despite of tons of resources and expertise, outbound sales are considered to be ineffective. 4 Outbound Sales Mantras.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Userpilot is a product adoption platform with advanced analytics, feedback, and onboarding functionality. As a data-driven approach, it can also help you choose acquisition channels with the best ROI. For example, the content team publishes in their blog daily articles on various aspects of SEO, SEM, PPC, and content marketing.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

TL;DR Userpilot, Mailchimp, Databox, and Lucky Orange are the best HubSpot integrations available for data sync. Userpilot will be an excellent addition to your HubSpot data tool stack. This means you can send and receive data to/from HubSpot. Schedule sales call with attractive leads in-app via Userpilot content.

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Best Product Growth Platforms for SaaS

Userpilot

Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Marketing-based growth necessitated the creation of content such as blog articles (like this one!), Analytics that tell you what to change to get more customers.

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Stop putting off user research. 7 hacks

Amplitude

Hack #2: Pull the user research subject emails yourself – don’t let yourself be blocked by a data analyst. Too many product teams still treat analysts and data scientists like human-interfaces-to-sql. Instead, use a product analytics tool to do it yourself. Your personal email will likely get more clicks anyway.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Instead, Product Marketing should also influence the creation of the product, by taking insights FROM the market back into the product team.