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Participants Matter: Five Reasons We Value Participant Recruitment

Generation Focus

Participant recruitment is a big pain point for many researchers and research operations professionals. We understand this, and participant recruitment for research studies is a crucial aspect of the work we do at Generation Focus.

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Product in Practice: Bringing the Discovery Habits to WebMD

Product Talk

She took a multi-step, methodical approach to introduce continuous discovery, including enrolling a group of product people in the Master Class , having those participants coach and train others, and bringing stakeholders along for the journey. We also appreciate Sandrine’s candor in admitting that this process hasn’t always been easy.

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Best Practices for Accessible Recruitment & Research

Generation Focus

At Generation Focus, we are passionate about contributing to research in the accessibility space. Conducting research with individuals with accessibility needs helps ensure that products will be usable and accessible for all types of people. Inclusive research begins with inclusive recruitment. Keep it Human-Centered. ,

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Best Practices for Accessible Recruitment & Research

Generation Focus

At Generation Focus, we find it especially meaningful to contribute to research in the accessibility space – that is, research that helps make products more accessible and user-friendly for users with varying impairments, including vision, motor, and cognitive conditions. Keep it Human-Centered. , Your language matters!

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The ultimate guide to willingness-to-pay

Lenny Rachitsky

Don’t miss The Best of Lenny’s Newsletter book (all proceeds going to charity), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my recruiting service (focusing on Sr. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research.

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Intro to Ethnography and Why it Matters for User Research

Generation Focus

Ethnography falls under the anthropology field, but it is a method of research that many other kinds of researchers in different fields can incorporate into their studies. Whether we realize it or not, ethnographic methods are used all the time in market and user research. People are the core of ethnographic research.

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Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Generation Focus

Recruiting participants who are articulate and dependable, in the right target audience, is a foundational necessity for a successful user experience research study. We know from psychological research, that at their core, people wish to feel that their matter: that they’re valued and that they’re invited to add value.