UX Planet
APRIL 7, 2024
Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion.
Mind the Product
APRIL 16, 2020
However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. In addition, having supported their social relationships, the HSBC brand has undeniably improved in the minds of youngsters. PayMe surpassed 1 million users, just 17 months after launch. Conclusion.
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UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
freshtrax
MARCH 28, 2024
The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.
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With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown. Multichannel and omnichannel marketing are not the same.
freshtrax
JULY 31, 2023
In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. and are looking to expand from Japan to the U.S.
Mind the Product
FEBRUARY 13, 2020
This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). Here’s how they used smoke tests to explore a new opportunity.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.
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