Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. Five funnel examples to extract actionable insights: Marketing and sales funnel. Create data-driven product roadmaps. Identify friction areas.

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Userpilot

OCTOBER 26, 2023

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Which does your company need? What is considered product marketing?

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Userpilot

JULY 31, 2023

Zendesk stands out as a top customer service platform for enterprise companies, providing omnichannel communication and customizable automation features. Front is a strong contender as an email marketing automation substitute, providing collaborative inboxes and multichannel communication.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

JULY 24, 2023

Thanks to the Hootsuite integration, you can monitor and manage social media accounts and Zendesk tickets from one dashboard. With Agent Dashboard , you can integrate Looker, Power BI, and Tableau dashboards into Zendesk. Consequently, future auto-suggestions get more accurate and consistent with the brand's tone of voice.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

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Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry. Sentiment Analysis Examples.

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Reveal

AUGUST 15, 2022

SaaS companies face the challenge of maximizing the adoption of their tools and providing customers with the best ROI. And we don’t mean just basic charts and visualizations displaying your data insights, we’re talking about advanced analytics capabilities, including dashboard linking, statistical functions, machine learning , and more.

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Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. Glenn delves into different ways for leveraging feedback, managing negative responses, common mistakes companies should avoid, and much much more. PMF, CSAT, and NPS surveys are vital for SaaS companies to conduct. Let’s dive in.

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Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. growth in the company’s annual recurring revenue. billion to $3 billion.

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Userpilot

MAY 15, 2024

Qualtrics is an experience management platform integrating bi-directionally with Amplitude to refine marketing campaigns and user segmentation. Salesforce CRM integrates bi-directionally with Amplitude to create detailed user profiles for effective marketing and support. They’re easy to set up from its dashboard.

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Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges. What are some examples of multi-product companies? What are the biggest challenges facing multi-product companies?

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Userpilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. TL;DR Hubspot’s product analytics software provides you with reports and dashboards for tracking your marketing campaigns. Hubspot integrates nicely with tools like Pendo and Amplitude.

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Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. And there are several reasons why. Take Mixpanel, for example.

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Userpilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Userguiding – best product adoption tool for small companies.

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Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

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Userpilot

MARCH 25, 2024

However, not all product tours are created equal: many companies fail to realize their full potential. SaaS companies that successfully use product tours for user onboarding include Groupize , Userpilot, Attention Insight , Google Analytics, and Loom. The company eats its own dog food. Ready to dive in? Here are a few examples.

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Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset. Overall customer health.

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Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Get a Userpilot demo now to create your own NPS dashboard.

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The Accidental Product Manager

JUNE 19, 2023

A battle is brewing for your car’s dashboard screen Image Credit: may bird If you think about it, all of the screens in your life have already been claimed by someone. It’s the screen that is on the dashboard of your car. Your PC screen is owned by either Microsoft or Apple. Your phone screen is owned by either Google or Apple.

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Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

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The Product Coalition

DECEMBER 23, 2021

And it’s great that more open-minded companies understand how important it is to think about all social groups when it comes to using the software. Statistics show that retail companies alone neglecting accessibility (blindness) lose almost $7 billion annually compared to their more caring competitors. The revenue aspect also matters.

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Userpilot

JANUARY 16, 2024

A review funnel is essential for every business, including your SaaS company. Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. Use brand monitoring tools to track what your customers say about your products across multiple channels. Look no further!

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