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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. 74% of consumers expect brands to take a stand on important issues. A purpose we believed in.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

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Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. Walkme is an enterprise onboarding tool that nowadays caters more to the employee onboarding use case. There are two.

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Should Product Managers build mission-driven products?

BrainMates

The gap between rich and poor is widening, and this is causing an increasing disenchantment with the model which has been so successful. More and more companies and brands are defining their purpose and using it as a guide to how they do business. Our world is in the midst of some seismic changes.

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Legacy Systems VS Modern Embedded Analytics

Reveal

We call one application a modern application when it is built with a combination of modular architecture patterns, DevOps, DevSecOps, serverless operational models, and agile development processes that allow businesses to reduce risk and accelerate time to market. Not a bad deal, don’t you think? for every dollar spent.

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Is the Freemium Business Model Right for Your SaaS?

Userpilot

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. The freemium business model is great for SaaS because it can help boost growth, build your brand, collect user data and test your product.