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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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UX Writing Examples: 6 Insider Tips for Impactful Microcopy

UX Planet

Let’s look at a more relatable UX writing example. Source This is a typical bad UX writing example. A seamless UX copy is supposed to guide the user to make an informed decision rather than manipulating or shaming them into signups. What is UX Copy? A good copy is supposed to bridge the gap between reading and experience.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The challenge? Understanding the diverse needs of your potential users.

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10 years of UX studio

UX Studio

This year, UX studio turned 10 years old. The following lines are written with full bias due to nostalgia and my gratitude towards all the people who made UX studio a special community, a hub for our professional passion, and a source of inspiration. Happy birthday, UX studio! But UX studio did. And now, here we are.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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How to Select Enterprise Onboarding Software as a Large Company

Userpilot

If your company has 250 employees or more, it’s essential that you use enterprise onboarding software to process your new customers. If you don’t have that much time and money to spend – you will need to partner with the right enterprise onboarding tool. The best enterprise onboarding software is Userpilot. Segmentation.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?