The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. What are those 8 dimensions for startup onboarding strategy? I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy.

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The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see how to measure product-market fit using micro surveys.

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Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact.

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The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers.

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Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). But how come it’s so challenging to reach success as a startup?

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The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. And guess what?

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team User Testing 109

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

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Brian Balfour

JUNE 28, 2017

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

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User Testing Product Research Customer Feedback Customer Experience 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Feedback Software User Testing Product Research Strategy 98

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

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Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. The worst case scenario.

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Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. I hope you enjoy the guide!

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Analytic Tools Feedback Software Research Software Marketing 96

Innovatemap

SEPTEMBER 24, 2020

Yet, the goal remains the same: explain your brand or product in a memorable way. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Three ways to use explainer videos in your product marketing.

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Product Marketing Marketing Customer Experience Branding 52

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Tldr; half of startups fail, and a small portion – 6% – make all of the money. And other Q&A.

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User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Branding: Visualize Your Business with ZeBrand.

User Testing 75

User Testing Startups Product Research Customer Experience 75

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 141

Education Marketing Weak Development Team Advertising 141

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

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Data Visualization White Paper Marketing Product Marketing 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

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Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. content marketing), organic costs are rising fast too. billion dollar valuation.

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The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. If a company works with a product-mindset, the product will sell itself.

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Research Software Reporting Tools Startups Customer Experience 88

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

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Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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