Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Branding: Visualize Your Business with ZeBrand.

User Testing 75

User Testing Startups Product Research Customer Experience 75

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Please do shoot a message in case you need any help!

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Also, the product tours, chat-bot, and support materials came in very handy.

Research Software 90

Research Software Reporting Tools Startups Customer Experience 90

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. And these are reserved for products that look “special.”. Startup founders need to come to the table looking more polished than ever.

Startups 52

Startups Product Research User Testing Research Software 52

Brian Balfour

JUNE 28, 2017

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

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Product Marketing Marketing Framework Definition 111

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Innovatemap

NOVEMBER 4, 2020

Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Innovatemap

SEPTEMBER 24, 2020

Yet, the goal remains the same: explain your brand or product in a memorable way. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Three ways to use explainer videos in your product marketing.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

NextBigWhat

AUGUST 2, 2019

Packed with practical insights from industry experts, the course will help you: Understand the role of a product manager and how the role intersects with others in the organization. Test product positioning and messaging. Transitioning into Product Management Role How does the role intersects with others in the organization.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization User Testing 106

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 110

Product Strategy Research Software Strategy User Testing 110

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 103

Feedback Software Customer Experience Product Research Technical Review 103

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. Get the details at [link].

User Testing 48

User Testing Product Marketing Airlines Marketing 48

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Any form of marketing involves educating the market on something.

Education 113

Education Marketing Weak Development Team User Testing 113

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Who Delivers the Product Demo? There are pros and cons to founders giving product demos.

Demo 130

Demo Research Software Product Research User Testing 130

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Development Web Developers Vision 98

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Sachin Rekhi

JULY 24, 2019

And finally, when you are bringing a brand new product to market, regardless of whether you are at a startup or at an established tech company, the task requires a unique set of skills as an innovator to discover and reach product/market fit.

User Testing 123

User Testing Product Management Product Manager Management 123

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Andrew Chen

FEBRUARY 26, 2024

I find that a lot of my blogging has been less about inventing brand new ideas, but instead simply collecting and expanding on the current tech zeitgeist. It was with this attitude that I began to write about viral loops, growth, hacking, measuring retention, and product/market fit, and all the other concepts that came to defined my writing.

User Testing 123

User Testing Customer Experience Blog Events 123

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

The Review by First Round

FEBRUARY 4, 2021

Previously, she was part of the founding team at Blue Nile, spent five years in product marketing at eBay, and led marketing as an early employee at SurveyMonkey, before pivoting to operations as an SVP at Zendesk.

Leadership 40

Leadership Startups Framework Branding 40

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Custom pricing.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Founder Brand. Martina Lauchengco. The Cold Start Problem. Andrew Chen. Dave Gerhardt.

Books 52

Books Advertising Branding Customer Experience 52

Innovatemap

JANUARY 26, 2022

For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Research Software B2B 52

Innovatemap

JULY 24, 2023

So earlier this month, we partnered with Tech:NYC and WeWork to offer startup founders digital product feedback and advice at the inaugural Tech:NYC Founder House. Sometimes a conversation with a third party is all a founder needs to get out of a rut,” explained, Meghan Pfeifer , Principal Product Marketer and Brand Strategist.

User Testing 52

User Testing Customer Experience Customer Feedback Product Research 52

Innovatemap

NOVEMBER 8, 2021

The first thing we need to do is to stop advising startups that the only way to build a company is to bring product in house. But it’s unlikely an early stage, seed or even a Series A company needs to hire for product roles. 1 brand designer for every 5 marketers. 1 PMM for every 5 marketers.

Weak Development Team 52

Weak Development Team Startups Branding Engineering 52