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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

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BoS FAQ: What is the best BoS talk ever given and why?

Business of Software Conference

Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Rahul Vohra, SuperHuman: The product market fit engine How to drive product strategy and growth by understanding who your most profitable customers are and what they value.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Taking the time today to create an effective AI strategy is the best way to position your company to thrive tomorrow.

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How Executives can Empower Great Design

Modus Create

And InVision’s The New Design Frontier report on design maturity found that organizations with high-performing, mature design teams “are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their design efforts.” user group events.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. This isn’t your typical executive “thought leadership.”

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.