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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Canva is another one.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

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14 Can’t Miss Conferences for Product Leaders

ProductPlan

For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

In our 2023 research, 39% of enterprises cited AI as a top initiative in the coming year, more than any other initiative. Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys.