Construction Enterprise Marketing Weak Development Team 
Mironov Consulting
JUNE 27, 2020
That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Expect account-level distrust, bad blood, and a search for who’s to blame.
UserVoice
JULY 31, 2017
Saying no isn’t a bad thing—if we didn’t say no our products would never be released because they would include thousand of features and support every use case imaginable. “An An effective plan for product development includes prioritization as its most important facet,” says Cypd’s VP of Product Jason Burke. “A
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Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
The Product Guy
APRIL 9, 2019
The challenge to the product managers is to translate these into a more functional plan for our engineering team. We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Simple task, right? First Attempt.
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.
Mironov Consulting
MAY 2, 2019
But product management and development processes that work well for long-lived hardware can handicap software organizations. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle. For software products, the development and design process *is* the manufacturing process.
Mironov Consulting
DECEMBER 31, 2017
I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.
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