Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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Lenny Rachitsky

MAY 5, 2024

With more than three decades of experience in the strategic consulting industry, Hamilton has advised over 200 companies—from burgeoning startups to Fortune 100 giants—on how to identify, build, and leverage their unique strategic powers. You should always be thinking about strategy, even before product-market fit.

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UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

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Strategy User Testing Technical Review Software Review 212

The Product Coalition

AUGUST 25, 2020

As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Consequently, each of these business types may need the help of a reliable technology partner and strategic consultant. Win-Pro Consultancy Min.

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Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

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Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

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User Testing Customer Feedback Customer Experience Strategy 177

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions. I was into math and physics, and that led me to computer science.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Perhaps you worked on a digital strategy or an IT system change.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Perhaps you worked on a digital strategy or an IT system change.

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Roman Pichler

NOVEMBER 6, 2023

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. Know when to delegate.

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Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

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Product launches Strategy User Testing Product Research 111

Userpilot

MAY 20, 2024

Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). But how can you measure and improve it?

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Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

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Gainsight

JULY 25, 2022

Praveen Kumar, VP of Customer Experience and Professional Services, Leapwork, reflected that “ if one can track and prove that the customer is getting the positive business outcome which they expected from the product they invested in, then it is easier to convince all levels [of its value], be it C-level or other executives.” .

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Userpilot

MAY 29, 2024

Nir Eyal is an author, speaker, and consultant known for his expertise in behavioral design and habit formation. ” Nir’s work focuses on how technology and products can be designed to create positive habits in users. To help with this, Nir adapts the Hook model for enterprise companies in this article.

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Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Amanda Ralph Product Management Consultant.

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Userpilot

JUNE 12, 2024

A marketing analyst helps you discover how best to position your SaaS product in the market to attract the right growth opportunities. A market analyst researches the market to identify trends and performances the company can take advantage of in its marketing strategy. In this role, you report to the senior/lead marketing analyst.

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PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

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Modus Create

SEPTEMBER 19, 2023

Ingo says: “Mike’s leadership and track record make him the perfect addition to our leadership team as we continue to expand our digital capabilities and position ourselves as an elite partner to businesses undergoing digital transformation.”

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Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

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Customer Experience User Testing Customer Feedback Research Software 105

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. What Are the Specifics to Include in Your Launch Strategy?

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants.

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Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. We offer a few insights. As Product Management Goes, So Goes the Rest of the Organization.

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The Product Coalition

JANUARY 27, 2024

As software builders, we are uniquely positioned to influence this environmental trajectory. That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority.

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Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? B2B Product Manager November 2020 Issue. Product Management Playbook.

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Lenny Rachitsky

MAY 12, 2024

He has over 16 years of experience building internet products, consults with Fortune 500 companies, and is among the most well-known and respected product leaders in all of Asia. How you see yourself: Cultivate a positive and growth-oriented mindset about yourself and your capabilities.

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Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. He’s now a consultant, speaker and writer. Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. Three Types of Launch.

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The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. We help them with their product strategy as well as building a strong product organization.

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Johanna Rothman

DECEMBER 2, 2022

Bring empathy to the client's pressures and position. ” Whenever I've been in that position, my mind immediately went to, “how many months of mortgage payment (or insert a large monetary outlay here) do I have available?” More frequent experimentation for backlogs and strategy. Let's start with the levels.

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Userpilot

JUNE 12, 2024

Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Product Positioning : A product launch manager coordinates with product management teams to define key features, benefits, and unique selling points of SaaS products.

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Mind the Product

DECEMBER 2, 2020

Being on the inside of a company as it takes off is a special kind of experience – and being in a product leadership position while that’s going on gives a unique viewpoint. He joins us on the podcast to share some of his war stories and to guide us on creating a strategy for building a defensible advantage. Related Links.

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