Lead Nurturing 101: How to get new customers beyond the free trial
Intercom, Inc.
JANUARY 22, 2019
The process generally involves communicating with people from the time they have a basic interest in your product to the point at which they are engaged enough to make a purchase decision. The hard part is converting them into long-term, loyal customers. Get it wrong, and it’s likely the whole experience will be ruined.
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