Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Every product has a lifecycle. What Exactly Is Innovation? Why Bother Innovating?

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

, Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—? There’s always a chance the product will fail. Customer Discovery Customer development is very useful?—?but,

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. What’s right for my product?

Reporting Tools 116

Reporting Tools Research Software Product Management Product Manager 116

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Scale with your mobile product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

The Product Coalition

FEBRUARY 20, 2018

Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customers. The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product.

Research Software 68

Research Software Product Management Product Manager User Testing 68

The Accidental Product Manager

MAY 18, 2020

Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.

Product Management 65

Product Management Product Manager Advertising Management 65

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

PMLesson's Ace the PM Interview

OCTOBER 15, 2019

We talk to Azi, an Exponent alumni, on his journey to breaking into product management from a non-traditional/non-technical background. I am always learning something, whether it’s about product management, design, math, philosophy, economics, or cognitive science. Q: Who’s a product manager you admire?

Product Management 67

Product Management Product Manager User Testing Differentiation 67

The Accidental Product Manager

JULY 29, 2019

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. All of this seems to be paying off for the Crate and Barrel product managers.

Product Management 76

Product Management Product Manager Customer Experience Weak Development Team 76

BrainMates

MARCH 23, 2020

Product Management legend Marty Cagan shared his insights on ‘real’ Product Management in a Q&A session with Product Women Sydney at a March meetup. As Marty explained to the Product Women group, during their working week, a Product Manager will be found: Working with designers.

Product Research 64

Product Research Product Management Product Manager Research Software 64

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Why does this even matter?

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. Each level requires a different marketing strategy.

Education 110

Education Marketing Weak Development Team User Testing 110

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? I think that as business and society is changing, our Products need to change too. It seems mission-driven Product Management is still being defined.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

OCTOBER 9, 2023

Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level. Expressed needs are rightfully the basis of most iterative product developments. Definitely don’t believe what people predict they may do in the future.

User Testing 110

User Testing Data Visualization Customer Feedback Customer Experience 110

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

The Accidental Product Manager

JULY 29, 2019

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. All of this seems to be paying off for the Crate and Barrel product managers.

Product Management 50

Product Management Product Manager Customer Experience Weak Development Team 50

The Accidental Product Manager

MARCH 20, 2017

You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone. With the introduction of the latest version of the Apple iPhone, version 7, the Apple product managers decided to do something different.

Product Management 62

Product Management Product Manager Management Management 62

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mind the Product

SEPTEMBER 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Your job as a product manager is to help your squad to answer these questions, fast.

User Testing 121

User Testing Product Research Data Visualization Customer Experience 121

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. What about Facebook?

Education 142

Education Marketing Weak Development Team Advertising 142

The Product HQ

NOVEMBER 20, 2023

Justin Watt About: While attending university for psychology, Justin ventured into project & product management where he took part in internal products creation for Shaw and IBM. He’s worked on and launched products for Fortune 10 companies and startups. So you don’t feel that there is a misalignment of motivation?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81