Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. And that, by definition, will allow them to be more effective. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product marketing positions the value of those features for every product. product marketing positions the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

APRIL 8, 2024

Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. Here’s why this structure is so critical to a stronger leadership position. Pepper in some competitive differentiation. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Or, one Scrum Master from another.

User Testing 99

User Testing Agile Banking Consulting 99

Intercom, Inc.

MAY 19, 2020

However, as a researcher I’ve seen first-hand the positive impact of giving engineers an opportunity to listen to customers describe how they work, and observe them using the actual products the engineers are building.”. The best way to do that is to bring PMs, designers and engineers closer to the research process. .

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. There are two important terms here that require some definition before I get down to answering this question. The first is the term “Red Ocean” and the second is the term “positioning.”

Positioning 40

Positioning Strategy Differentiation Advertising 40

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Excursuses Definition Product Management Is it a Product and why Product Management? Also this is not what most Product Managers do!

Product Management 114

Product Management Product Manager Differentiation Agile 114

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. They do so by merely meeting the criteria of the Definition of Done.

Technical Review 167

Technical Review Advertising Customer Experience Agile 167

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Talk

DECEMBER 15, 2021

He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. I know we’ll never get to a 100% hit rate, just by definition, but we can do a lot better than we do. Do they differentiate between outcomes and outputs?

Product Research 191

Product Research Customer Experience Research Software Reporting Tools 191

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined. And the reason for this is that you need differentiation.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. The Definition of a Business Solution. Both equate to more revenue! Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? You should now be in a good position to stock the product backlog and create the right user stories.

Product Research 218

Product Research Customer Experience User Testing Analytic Tools 218

Product Management University

OCTOBER 22, 2019

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. 995/person.

Differentiation 20

Differentiation Positioning Demo Definition 20

Usersnap

DECEMBER 19, 2023

Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Conclusion Check Usersnap’ templates for easy making 1-to-5 survey Definition of 1-to-5 Rating Scales Surveys At its core, the 1-to-5 scale is elegantly straightforward. Satisfaction Scale 2. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

NOVEMBER 8, 2022

Differentiate your product from other similar products on the market to avoid product parity. Properly position your product and choose the right messaging to convey its value to your audience. Differentiate your product. Moreover, you need to differentiate your product from your competitors to avoid product parity.

Feedback Software 81

Feedback Software User Testing Product Research Strategy 81

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mixpanel

SEPTEMBER 21, 2023

I wanted AfterHour to build on that element of verification and trust, and the way we do it for all users is by connecting anonymous accounts to real financial institutions to verify real trading positions. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

JUNE 11, 2020

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Sadly, all of these are huge delusion. I’m not saying the feature comparison isn’t useful.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Customer Success (CS) definitely owns one part of the journey, but not until after a contract is signed.

Education 52

Education Customer Experience Data Visualization Advertising 52

BrainMates

NOVEMBER 1, 2021

If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

UX Planet

JANUARY 18, 2024

Persuasive design can be used for positive purposes, as well as harmful purposes. Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer. Persuasive design uses psychological principles and strategies to guide users towards specific actions or outcomes.

Customer Experience 59

Customer Experience UX Differentiation Branding 59

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product parity definition. They’re necessary to enter the race.

Product Research 81

Product Research User Testing Feedback Software Research Software 81

Userpilot

NOVEMBER 23, 2023

Training your own model requires access to data and technical resources but could be a true differentiator in the market. Positive and negative feedback shows the AI what kind of output you expect and helps make better decisions in the future. However, it won’t be enough to differentiate your product from the competition.

Data Visualization 93

Data Visualization Feedback Software Analytic Tools Reporting Tools 93

Product Management University

JANUARY 15, 2018

Getting there requires more focus more on the customer’s value chain and their definition of success versus your definition of success. When that customer success can be quantified in terms of strategic value, it puts your organization in the most enviable position. Here’s the rub. Give this three-layered goal approach a whirl.

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Intercom, Inc.

FEBRUARY 11, 2021

Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies. By laying out the differentiating features down to the nitty-gritty, the UI, the workflows, it’s easy to plot out if they should be unique or just strong table stakes. Whoever does it fastest will win. ” Des: I agree.

Feedback Software 129

Feedback Software Reporting Tools User Testing Customer Communications 129

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.”

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

User Testing 129

User Testing Research Software User Friction Customer Experience 129